Marketing Executive
hace 1 mes
About Kaplan Language Group
Kaplan Language Group (KLG) is a leading provider of language travel programs across the world. The group consists of Alpadia Language Schools, ESL Languages, and Kaplan International Languages, offering a wide range of language and cultural programs in over countries.
Job Description
We are seeking a talented French-speaking Marketing Executive to support the growth of our brands in Switzerland and other European markets. The successful candidate will work closely with the Regional European marketing team, reporting to the Marketing Manager DACH & International.
Key Responsibilities
• Create and implement a marketing activity calendar to drive leads and conversion efforts through online and offline channels.
• Support the development and implementation of Regional Marketing projects, focusing on growing revenue and ROI.
• Conduct general marketing research, including competitor activity monitoring, to create new and creative campaign ideas.
• Collaborate with the content, email, design, and web teams to develop digital campaigns.
• Manage website and blog content, including writing, translating, and proofreading.
• Develop compelling content and execute outreach, digital PR, and social media planning.
Requirements
• Spoken and written fluency in French and English (German or Italian is a plus).
• Solid awareness of Swiss culture and other European countries.
• Relevant marketing experience and a keen interest in online trends, technology, social media, blogs, and travel.
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