Digital Advertising Media Buyer

hace 2 meses


Barcelona, Barcelona, España International People Solutions A tiempo completo

Job Title: Digital Advertising Media Buyer
About the Role:

At International People Solutions, we are seeking a skilled Digital Advertising Media Buyer to join our team. As a performance-driven Google Ads specialist, you will be responsible for analysing market data, selecting optimal mediums and placements for marketing campaigns, and negotiating for advertising space and media slots.

Main Responsibilities:

* Establish, optimise, and expand paid media campaigns and budgets using Google Ads.
* Regularly analyse campaign performance, including A/B testing for creative elements to enhance engagement and conversions.
* Evaluate new content submissions (e.g., landing page copy) and provide feedback for potential improvements before testing.
* Conduct market research to analyse demographics, media usage, psychographics, and purchasing behavior to define target audiences and campaign requirements.
* Collaborate with product and marketing teams to develop effective advertising strategies and campaigns for reaching the desired audience.
* Source and present audience data and advertising proposals to stakeholders for feedback.
* Coordinate and oversee campaign development and launch.
* Manage budgets and monitor campaign costs and ROI metrics.

Requirements:

* Proficiency in written and spoken English.
* Strong attention to detail and a high level of accuracy.
* Minimum of 2 years of proven work experience as a performance-driven Google Ads media buyer, with VAS / MVAS or lead generation-based products.
* Familiarity with YouTube Ads, Display, and/or Discovery Ads, and the ability to initiate, optimise, and expand "disruptive" ad formats.
* Strong mathematical and analytical skills with an analytical approach to handling campaign performance metrics.
* Proficiency in utilising spreadsheets for creating reports, analysing data, and driving strategic and tactical decisions.
* Capable of managing multiple accounts while effectively organising, prioritising, and structuring workload.

What We Offer:

* A dynamic work environment with growth potential, offering a positive atmosphere and a flat hierarchy.
* Flexible work-life balance and a fully remote role.
* Opportunities for travel and working from various office locations.

If you are a motivated and experienced Digital Advertising Media Buyer looking for a new challenge, please submit your application.



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