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Regional Marketing Manager
hace 2 meses
About the Role
We are seeking a highly motivated and experienced Campaigns Manager to join our team at Serrala Group GmbH. As the Regional Marketing Manager, you will play a critical role in driving pipeline generation and local positioning for your assigned region.
Main Responsibilities
- Build, execute, and own marketing campaigns from end-to-end, collaborating closely with colleagues in the Digital Marketing & Communications team.
- Measure, report, and optimize campaign effectiveness and ROI, integrating marketing automation and intelligence into each activity and program.
- Ensure alignment and transparency with various marketing teams, including corporate communications, digital & performance marketing, events, visual design, and business development.
Your Day-to-Day
- Own all Marketing Activities within your region both online and offline.
- Drive pipeline generation and local positioning for your assigned region.
- Ensure excellent campaign execution from marketing campaigns.
- Collaborate closely with the Events, Digital Marketing & Communications team to ensure campaign effectiveness.
- Measure, report, and optimize campaign performance and ROI.
- Integrate marketing automation and intelligence into each activity and program.
- Ensure alignment and transparency with marketing teams like corporate communications, digital & performance marketing, events, visual design, and with business development and sales.
What Makes You Excel in This Position
- You have both online and offline marketing experience with measurable success in campaign/project management.
- You have commercial acumen and can report on pipeline generation, pipeline influence, and focus on target accounts.
- You are proficient in Salesforce or comparable tools.
- Experience in Account-Based Marketing (ABM) is a plus.
- Excellent communication skills in English and any other European languages are a plus.
- Proven experience in collaborating effectively across functions.
- Proven experience of previous work or connections to the assigned region.
About Us
We are a global player in the financial software industry with nearly four decades of experience in empowering businesses to optimize their financial operations. Our core strength lies in our solutions that are designed to make financial processes easier, more efficient, and smarter. With a substantial client base of over 2,500 clients in over 70 countries worldwide, we have earned the trust of a diverse global community that trusts our innovation.
Our Values
We are passionate about future-oriented software solutions and our shared values which are the foundation of our strong corporate culture and our innovative drive. At Serrala, our global teams are eager to evolve, advance, and innovate. We continuously improve the way we work with professional development at the core of what we do. With modern and flexible work environments, global and regional events, and a strong fostering of team spirit, we believe that together we can accomplish any challenge and move any mountain.
Equal Opportunities Employer
We are proud to be an equal opportunity workplace. We celebrate and support diversity by providing equal employment opportunities regardless of race, creed, color, religion, age, sex, national origin, disability or handicap, genetics, protected veteran status, sexual orientation, gender identity or expression, arrest record, or any other characteristic protected by federal, state or local laws.
