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Ecommerce Key Account Manager
hace 1 mes
As a Digital Commerce Strategy Lead at Red Bull, you will be responsible for developing and executing the company's ecommerce strategy across various channels, including bricks and clicks, pure play, delivery, and online B2B accounts.
You will work closely with local operations, finance, and marketing teams, as well as the global ecommerce team, to achieve success in this role.
Key responsibilities include:
- Developing and executing annual ecommerce business plans that deliver Red Bull and customer objectives for pure play and delivery customers.
- Partnering with Red Bull key account teams to influence ecommerce priorities across bricks and clicks and EB2B customers.
- Enhancing online execution on retailer sites by leading initiatives that identify and close performance gaps.
- Conducting quarterly business reviews to measure progress against sales and financial targets.
- Driving post-campaign analysis to evaluate effectiveness and optimize investment.
Requirements for this role include:
- 5 years of experience working with global brands or leading pure players/bricks and clicks/marketplaces across sales, marketing, and insight functions.
- Ecommerce knowledge and account management/online category management experience.
- Strong strategic thinking with a hands-on mentality and a passion to drive initiatives to the next level.
- Strong analytical skills and experience using internal and external data sources.
- Strong planning, prioritization, and project management competencies.
- Experience working with digital advertising agencies.
- Exceptional communication skills, including presenting and collaboration abilities.