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Marketing and Sales Director
hace 1 mes
Job Title: Marketing and Sales Director
Job Summary:
The Marketing and Sales Director plays a pivotal role in driving the marketing and sales strategies of Pinnacle Supplies & Services Unlimited Inc., ensuring alignment with overall business objectives.
This role involves overseeing all aspects of marketing and sales operations, from planning and budgeting to execution and performance analysis.
The director will be responsible for developing and implementing strategic initiatives to enhance brand visibility, market share, and profitability.
Key Responsibilities:
- Develop and execute strategic marketing plans aligned with company objectives to achieve measurable results.
- Conduct thorough market research to identify emerging market opportunities and understand consumer preferences.
- Analyze market trends and competitor activities to refine marketing strategies and tactics.
- Utilize market research and analysis to identify trends, opportunities, and competitive threats, and adjust marketing and sales strategies accordingly.
- Customize global marketing strategies to suit the local market context in the Philippines.
- Monitor industry trends, market shifts, and competitor actions to adapt strategies and maintain a competitive advantage.
- Develop and implement comprehensive strategies to enhance brand identity, equity, and market positioning.
- Oversee the sales process from lead generation to closing deals.
- Provide training, coaching, and support to sales team members to enhance their skills and knowledge.
- Lead and manage the marketing and sales team, providing guidance and support to supervisors and team members.
- Set performance goals, monitor progress, and conduct performance evaluations.
- Continuously evaluate and improve sales processes, tools, and systems to maximize efficiency and effectiveness.
- Strategically manage the marketing and sales budget to optimize resource allocation and maximize ROI.
- Develop and oversee annual sales forecasts and budgets, ensuring alignment with company objectives.
- Evaluate and report on the effectiveness of marketing campaigns and sales performance.
- Analyze marketing and sales metrics to track performance. Generate regular reports and presentations on marketing ROI, sales forecasts, and budget variances.