Marketing Operations Specialist, AWS EMEA Marketing
hace 1 semana
Amazon Web Services (AWS) is seeking a highly analytical and detail-oriented Marketing Operations Specialist to support the growth of our EMEA Marketing team. As a key member of our team, you will be responsible for developing and implementing lead management processes to drive customer engagement and education.
Key Responsibilities- Partner with EMEA Lead Management Specialists to develop and roll out best practices across lead management.
- Lead the development of performance marketing-related lead management to ensure a direct and real-time connection between AWS customers and business development reps.
- Transform customer insights into projects, features, and processes.
- Work with the global lead management team to define and improve lead scoring across all customer segments.
- Act as a strategic advisor to marketing managers, helping them define the customer engagement model via digital and human touch.
- Collaborate and develop weekly/monthly/quarterly business reviews pertinent to lead management and present findings and recommendations to the marketing and sales leadership teams.
- Identify drivers of business problems and trends at their root, while also stepping back to understand the broader context.
- Act as a single point of contact and subject matter expert on lead management processes.
- Experience analyzing data and best practices to assess performance drivers.
- Experience with Excel or Tableau (data manipulation, macros, charts, and pivot tables).
- Fluent English language skills (speaking, writing, and reading).
- Bachelor's degree.
- Experience with CRM systems (i.e., Salesforce).
- Experience using data visualization tools.
- Experience with SQL, programming, and Excel VBA.
- Experience working with global cross-functional teams.
- Experience with marketing automation tools (i.e., Marketo).
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