Digital Marketing Operations Specialist

hace 5 días


Barcelona, Barcelona, España Signify A tiempo completo
About the Role

As a Digital Marketing Operations Specialist at Signify, you will be part of the Digital Marketing Operations team in Consumer Strategy and Marketing. Your primary focus will be on D2C (Direct to Consumer) Digital Marketing Operations, working closely with a team of campaign builders, traffic and media specialists, CRO manager, web specialists, and insights experts, as well as other D2C stakeholders based in Madrid and The Netherlands.

Key Responsibilities
  • Perform analysis and content audits on our D2C website to identify any content issues or links that can affect our positioning in search engines.
  • Conduct keyword research to create and update new pages to optimize our content and improve positioning in search engines.
  • Optimize content on our website to improve relevance, quality, and ensure that we are following SEO best practices and the defined strategy by our keyword research.
  • Identify link-building opportunities to create links towards our website from relevant and high-quality sites to improve authority and positioning.
  • Revise SEO copies to ensure they meet the highest standards.
  • Advocate for SEO best practices and adoption by core cross-functional teams, including content, front-end engineering, and creative teams.
  • Drive continuous improvement on the website, e-commerce, and app based on learnings, insights, consumer data leading to better consumer engagement, conversion, and retention.
  • Consult solutions for major and minor development build items from an operations perspective.
  • Project management, including consulting to project managers, planning support, activity setup, and tracking.
Requirements
  • 3+ years of experience in a business-oriented service organization.
  • 3+ years of experience in a complex, fast-moving, and demanding environment.
  • 3+ years of experience in SEO, with experience working with Google, Baidu, and Yandex search engines.
  • Experience working with tools like Semrush, Screamfrog, Oncrawl Search Console, and Brightedge.
  • Experience managing CMS platforms like AEM is desired, as well as understanding the business value and context of the AEM platform.


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