Head of B2B Marketing

hace 2 semanas

Barcelona, Barcelona, España Marfeel A tiempo completo

About Us:

Marfeel is a leading SaaS platform that delivers essential analytics solutions tailored for publishers, empowering newsrooms globally with data-driven insights. Our innovative tool equips clients with real-time data, enabling them to make informed decisions that enhance audience growth and engagement.

Our diverse international team comprises over 25 nationalities, with our headquarters in Barcelona and an additional team in Bogotá. The exceptional talent and diversity within our organization are pivotal to our world-class products, and we are committed to continuous innovation.

As we strive to expand our market footprint and reinforce our status as a key player in the industry, we are on the lookout for a passionate and seasoned professional to join us as the Head of B2B Marketing.

Role Overview:

In the capacity of Head of B2B Marketing, you will be instrumental in steering our marketing initiatives, ensuring the effective implementation of strategies, and contributing to the company's overall growth trajectory. This role offers the chance to thrive in a dynamic, agile environment, collaborate with various departments, and significantly impact the success of our SaaS offerings.

Key Responsibilities:

  • Formulate and implement comprehensive B2B marketing strategies that align with corporate objectives, driving customer acquisition, retention, and revenue enhancement.
  • Adopt a proactive approach, demonstrating the capability to execute marketing tasks independently and efficiently.
  • Collaborate closely with the sales team to ensure cohesive efforts in lead generation and customer conversion.
  • Utilize data-driven insights to refine marketing campaigns, assess performance, and enhance overall marketing effectiveness.
  • Oversee event planning and execution, ensuring our active participation and representation at industry conferences and events.
  • Recruit, lead, and mentor junior marketing professionals, providing guidance and support to achieve exceptional outcomes.
  • Partner with external content creators to ensure the production of high-quality content that resonates with our target demographic.
  • Advocate for innovative marketing initiatives, staying ahead of industry trends and proactively proposing strategies to strengthen our market position.
  • Foster a results-oriented and collaborative marketing culture that encourages creativity, teamwork, and excellence.

Ideal Candidate:

  • Bachelor's degree in Marketing, Business Administration, or a related discipline.
  • Proven experience in B2B marketing, preferably within the SaaS or technology sectors.
  • 2-3 years of progressive experience in general marketing roles, showcasing growth in responsibility and ownership.
  • Assertive with the ability to advocate for your ideas and take ownership of projects, driving them to successful completion.
  • Strong influencing and persuasion skills, capable of managing internal and external stakeholders to achieve outstanding results.
  • A history of executing successful marketing campaigns and initiatives.
  • Data-driven mindset, with the ability to analyze metrics to optimize marketing performance.
  • Excellent communication, presentation, and interpersonal skills.
  • Energetic, adaptable, and proactive, thriving in a fast-paced environment.
  • Proficiency in English at a native or bilingual level.

What We Offer:

  • Flexible hybrid and remote work options with support for your home office setup.
  • A bright, eco-friendly office space with a large terrace (for Barcelona-based employees).
  • Unlimited refreshments including coffee, tea, and soft drinks (for Barcelona-based employees).
  • Subsidized monthly access to a vast network of health and wellness centers.
  • Transport, restaurant, and childcare vouchers.
  • Free online language classes (English or Spanish).
  • Subsidized health insurance for you and your family.
  • Flexible working hours with early finishes on Fridays.
  • Additional vacation days for long-term employees.
  • Access to training platforms, courses, and resources.
  • Referral bonuses for talent you bring to our team.

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