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CRM Senior Specialist

hace 2 meses

Madrid, Madrid, España Merck Gruppe - Msd Sharp & Dohme A tiempo completo
Job Description

The CRM Senior Specialist plays a crucial role in supporting the Omnichannel Strategy – CRM area, coordinating business-as-usual activities, and consolidating and evolving the CRM landscape. This position requires a strong understanding of CRM capabilities and the ability to effectively interact with various stakeholders at local and international levels.

Main Responsibilities:
  • Manage data and process data change requests with customer data.
  • Ensure data collection and accuracy across the CRM ecosystem.
  • Understand CRM compliance with Data Protection and Privacy Laws (GDPR) and act accordingly.
  • Participate in data revision and data cleanse initiatives, collaborating on data analysis and system extractions.
  • Build strong relationships with internal stakeholders to maintain understanding of business priorities and customer requirements.
  • Provide support to the business to ensure effective implementation of CRM initiatives.
  • Understand segmentation models to deliver personalized experiences at scale.
  • Proactively match business needs with existing technology capability, showcasing local/regional best practices and encouraging adoption of core systems.
  • Actively participate in CRM team delivery of system requests and analytics, taking responsibility for delivery of outputs.
  • Work collaboratively with internal stakeholders to drive CRM use across departments, supporting the business strategy.
Requirements:
  • Bachelor's or master's degree from an accredited institution.
  • 3 years of experience in the pharmaceutical industry.
  • Experience in CRM administration in Salesforce-based solutions (preferably Veeva).
  • Proficiency with Microsoft Office tools, with special attention to Excel.
  • Solid understanding of the pharmaceutical/life sciences industry, core business questions, and related data sources.
Skills and Abilities:
  • Fluent in English and Spanish.
  • Ability to multitask within given timelines.
  • Interpersonal Communication.
  • Customer focus.
  • Strong team player.
  • Change Management.