Head of Brand Marketing and Events
hace 5 días
We are seeking a highly experienced and creative leader to join our Brand Activation Team as the Head of Brand Marketing and Events. This is a unique opportunity to shape the Semrush brand and expand our audience through organic channels, word of mouth, and thought leadership.
Key Responsibilities- Develop and execute a comprehensive event-based marketing strategy, including in-person conferences, online events, and brand activations.
- Manage and grow our in-person conference, Spotlight, to a 5,000-people event within a few years, ensuring timely delivery and budget adherence.
- Create and implement campaigns that capture the hearts and minds of our users, connecting the emotional values of our audiences to the functional purpose of our products.
- Partner with global marketing leadership to secure buy-in and commitment from channel owners for campaign promotion.
- Measure, analyze, and report on the success of campaigns in terms of business impact.
- Build and execute the strategy for partner marketing and sponsorships.
- Manage the annual budget, collaborate with the finance team to report and update on spend and outcomes.
- Lead a small team of project managers/program managers/campaign managers and a large team of external vendors.
- 10+ years of experience in strategy and tactics for brand campaigns, both hands-on and as a team lead.
- Experience managing brand campaigns with annual budgets over $10M/year (excluding paid media spend).
- Demonstrated success in overseeing or creating rich and relevant brand campaign experiences.
- Highly creative, 'hands-on' leader who embraces ambiguity and defines a way forward.
- Strong results-based mentality, analytical skills, and data-driven thinking (comfortable working with numbers, metrics, and spreadsheets; reporting on ROI).
- Outstanding listening, interviewing, meeting facilitation, storytelling, and writing skills.
- A leader who can inspire and direct a wider team that doesn't report to you.
- Excellent communicator, capable of building and maintaining strong relationships with all stakeholders.
- Extraordinary verbal and written English skills.
- A strong mix between B2B and B2C experience is preferred.
- Proficiency in multiple languages (ES, DE, FR).
- Extreme ownership, taking responsibility for outcomes, and making decisions.
- Care and passion for the work, with a desire to make a meaningful impact.
- Proactivity, calling out what's not working, and offering solutions.
- Curiosity, a willingness to try new things, and a growth mindset.
- Respect for others, treating everyone with respect, and expecting the same in return.
- Alignment with our core values: Trust, Sense of Ownership, and Enthusiasm for Constant Change.
The Brand Activation Team is responsible for planning and executing brand activations and experiences, expanding the Semrush audience through organic channels, word of mouth, and thought leadership. We are on a mission to make the Semrush brand the first company people discover and think of when it comes to marketing and growing their online presence.
We strive to create a comfortable and supportive work environment, offering a range of benefits and opportunities for growth and development.
Benefits- Hybrid work format, with some days spent in the office and others working from home.
- Flexible working day start.
- Unlimited PTO.
- Hobby benefit.
- Breakfast, snacks, and coffee at the office.
- Corporate events.
- Training, courses, conferences.
- Gifts for employees.
Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campaigns and get measurable results from online marketing.
We've been developing our product for 16 years and have been recognized with numerous awards, including G2's Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500, and more. In March 2021, Semrush went public and started trading on the NYSE with the SEMR ticker.
Our platform has been used by over 10,000,000 users in America, Europe, Asia, and Australia, and our team is constantly growing.
We are an equal opportunity employer, committed to creating an inclusive environment for all employees. We celebrate diversity and do not discriminate based on race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition.
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