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Head of Brand Marketing and Events

hace 2 meses

Barcelona, Barcelona, España Semrush A tiempo completo

About the Role

We are seeking a highly experienced and creative Head of Brand Marketing and Events to join our team at Semrush. As a key member of our marketing leadership team, you will be responsible for developing and executing a comprehensive brand marketing and events strategy that drives business growth and expands our audience.

Key Responsibilities

  • Develop and execute a brand marketing and events strategy that aligns with our business objectives and expands our audience
  • Manage and execute large-scale brand activations, including our in-person conference, online events, and stage presence
  • Create and execute campaigns and messaging that capture the hearts and minds of our users
  • Connect the emotional values of our audiences to the functional purpose of our products and transform this into immersive, engaging experiences
  • Partner with global marketing leadership to get buy-in and commitment from channel owners for campaign promotion
  • Measure, analyze, and report on the success of campaigns in terms of business impact
  • Build and execute the strategy for partner marketing and sponsorships
  • Manage a small team of project managers/program managers/campaign managers and a large team of external vendors

Requirements

  • 10+ years of experience in strategy and tactics for brand campaigns, both hands-on and as a team lead
  • Experience managing brand campaigns with annual budgets over $10M/year (excluding the paid media spend)
  • Demonstrated success in overseeing or creating rich and relevant brand campaign experiences
  • Highly creative, 'hands-on' leader who embraces ambiguity and defines a way forward
  • Strong results-based mentality, analytical skills, and data-driven thinking (must be comfortable working with numbers, metrics, and spreadsheets; reporting on the ROI of our efforts)
  • Outstanding listening, interviewing, meeting facilitation, storytelling, and writing skills
  • A leader who can inspire and direct a wider team that doesn't report to you
  • Excellent communicator, capable of building and maintaining strong relationships with all stakeholders
  • Extraordinary verbal and written English skills
  • A strong mix between B2B and B2C experience is preferred

About Semrush

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. We've been developing our product for 16 years and have been awarded G2's Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500 and many more.

What We Offer

  • A hybrid work format with some days working from the office and some #wfh
  • Flexible working day start
  • Unlimited PTO
  • Hobby benefit
  • Breakfast, snacks, and coffee at the office
  • Corporate events
  • Training, courses, conferences
  • Gifts for employees

Join Our Team