Global Marketing Effectiveness Analytics Lead

hace 6 días

Barcelona, Barcelona, España Claire Joster A tiempo completo

**About Claire Joster**

Claire Joster is a specialist in the selection of technological profiles, with a fundamental added value: the recruitment of talent based on the values and cultural fit of our clients and candidates.

**Company Overview**

Claire Joster is one of the biggest companies in the food and beverage industry. Our goal is to advance the health of our planet, build positive communities, and support a healthy food system.

**Job Summary**

We are looking for a Global Marketing Effectiveness Analytics Lead to support the deployment of an ambitious Global Marketing ROI measurement program. This program aims to increase dramatically marketing investment effectiveness through a systematization of Marketing Mix Modeling.

**Key Components of the Program**

The program includes four key components:

  • The build-up of data foundations aiming at creating an exhaustive data dictionary, architecture, and QA process to semi-automate data-flow to the model.
  • The deployment of a hybrid model of semi-automated MMM with machine learning as well as traditional MMM supported by a new above-market operating model.
  • The creation of a global MROI reporting & media/portfolio meta learnings enabled by a new machine learning engine fully internalized.
  • The embedding of the program made up of upskilling initiatives as well as the evolution of current business processes with ROI metric integration to support change management.

**Responsibilities**

In this role, you will collaborate with a team of engineers, data scientists, external consultants, and marketing/media leaders to build the various building blocks of the program. You will communicate internally with various stakeholders at global and local levels, track success, propose improved processes, and develop a strategic future roadmap for new feature development.

**Reporting Line**

You will report to the Global Data & Marketing Analytics Lead part of the Group Marketing Team based in Vevey, Switzerland.

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