Global Marketing Effectiveness Analytics Lead

hace 7 días

Barcelona, Barcelona, España Claire Joster A tiempo completo
About the Role

Claire Joster, a leading IT recruitment specialist, is seeking a highly skilled Global Marketing Effectiveness Analytics Lead to join their team. As a key member of the global marketing analytics team, you will play a crucial role in supporting the deployment of an ambitious global marketing ROI measurement program.

Key Responsibilities
  • Collaborate with engineers, data scientists, and marketing leaders to develop and deliver the building blocks of the program, identifying areas for improvement in efficiency.
  • Regularly review and analyze user feedback to improve the features of the solutions deployed.
  • Prepare presentations, communication packages, trainings, user guides, and other supporting materials.
  • Assume responsibility as a subject matter expert globally in evangelizing Marketing Mix Modeling methodology and benefits, demonstrating capabilities as needed.
  • Propose new features and methodologies to improve measurement accuracy and front-end solutions.
  • Effectively communicate status and progress of the program to global and local leadership teams and stakeholders.
Requirements
  • 15+ years of demonstrated analytic consulting in marketing analytics, with strong expertise in Marketing Mix Modeling.
  • Proficient in PowerBI.
  • Familiarity with statistical modeling and different front-end and back-end solutions.
  • Experience with agile project management principles.
  • Experience working in a global environment.
About the Company

Claire Joster is a specialist in the selection of technological profiles, with a fundamental added value: the recruitment of talent based on the values and cultural fit of their clients and candidates. The company is one of the biggest in the food and beverage industry, aiming to advance the health of our planet, build positive communities, and support a healthy food system.

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