Market Intelligence Specialist, EMEA

hace 1 mes


Madrid, Madrid, España Denodo Technologies, Inc. A tiempo completo

Job Description:

Role Summary:
Denodo Technologies, Inc. is seeking a skilled Market Intelligence Specialist, EMEA to join our team. As a Market Intelligence Specialist, you will be responsible for working with global demand generation and partner marketing managers to review processes and verify programs logic to ensure accuracy in marketing campaigns.

Key Responsibilities:
• Develop, execute, analyze, and report on emails, landing pages, and global templates.
• Set up and execute drip/nurture marketing campaigns with complex logic.
• Test, deploy, measure, report on conversion rates and programs ROI.
• Provide best practices for email formatting, list management, optimization, data quality, hygiene, data cleansing, and compliance (CAN-SPAM/CAS, GDPR...).
• Plan and perform A/B testing, progressive profiling, and other advanced marketing capabilities.
• Maintain Marketo integration with Salesforce.com and assist in the integration of additional platforms into the marketing automation platform.
• Maintain and track lead scoring, ensuring its accuracy as leads are engaged in marketing activities.
• Document Marketo processes, programs, and procedures.

Requirements:
• A minimum of 3 years of experience working with Marketo from an administrator capacity.
• Bachelor's or higher degree in marketing, computer science, or related field.
• Excellent verbal and written communication skills in English.
• Strong analytical and problem-solving abilities.
• Team worker with a positive attitude.
• Having constant desire to learn and the ability to learn quickly.
• Passion for all technical activities related to web/mobile development.
• Experience working in or with demand generation teams.
• Experience working with remote international teams across the world.
• We value knowledge and/or experience in working with Salesforce Lightning email deliverability.

About Denodo:
Denodo is an equal opportunity employer and prohibits discrimination and harassment of any kind.



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