Head of Customer Relationship Management

hace 1 semana

Madrid, Madrid, España EasyPark Group A tiempo completo

About the Role

We are seeking a seasoned Head of Customer Relationship Management to lead our global CRM team and drive customer-centric growth at EasyPark Group. As a key member of our Marketing Leadership team, you will be responsible for developing and executing a comprehensive CRM strategy that aligns with our business objectives.

Key Responsibilities

  • Develop and implement a customer-centric CRM strategy that drives long-term growth and customer experience.
  • Lead and grow a high-performing CRM team, including experienced consultants, to achieve business targets and vision.
  • Translate business goals into impactful and scalable CRM programs across all owned channels, including push, web, email, and in-app messages.
  • Map customer journeys across various segments (B2C/B2B/Industry) and identify opportunities for customer engagement and retention.
  • Use customer, marketing, behavior, and conversion data to inform CRM strategies and drive customer lifetime value.
  • Collaborate with the Product team to ensure effective CRM-product integration and drive growth targets.
  • Own the data activation roadmap and requirements to advance real-time, cross-channel, and personalization use-cases.
  • Meet financial objectives through annual budget preparation and ongoing forecasting and results analysis.

About You

We're looking for a seasoned leader with a proven track record in CRM strategy, team leadership, and customer-centric growth. If you have a passion for results, a commitment to action-oriented analysis, and a relentless focus on the customer, we'd love to hear from you.

Requirements

  • 10-15 years of CRM experience, with 5-7 years in a leadership role.
  • Extensive leadership experience, leading both direct reports and/or other teams.
  • Experience from a centralized setup serving multiple countries and products.
  • Fluent in English, both written and verbal.
  • Bachelor's or Master's degree in business, marketing, or technology.

What We Offer

We offer a dynamic and inclusive work environment, with opportunities for growth and development. If you're passionate about customer-centric growth and want to join a values-driven company, we'd love to hear from you.

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