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Market Intelligence Manager, Southern Europe
hace 2 meses
**Market Intelligence Manager, Southern Europe**
We are seeking a highly skilled Market Intelligence Manager to join our team in Southern Europe. As a key member of our commercial organization, you will be responsible for driving business growth through market insights and strategic recommendations.
Key Responsibilities- **Market Analysis**: Collaborate with our Consumer Insight team to identify growth opportunities, consumer trends, competitive landscape, and potential risks in the Southern Europe Region's alcoholic beverages' market.
- **Forecasting and Trend Identification**: Develop insightful category forecasts using resources like our global tool Demand Radar and external sources like IWSR and Euromonitor. Adjust those forecasts with new developments in the market and proactively identify trends and emerging opportunities that could impact our business.
- **Competitor Insights**: Work closely with our Customer Marketing team and Sales to supervise and assess the activities and strategies of key competitors within the region, providing regular updates and analysis to relevant collaborators.
- **Business Performance Evaluation**: Collaborate with cross-functional teams to contribute to the evaluation of the performance of existing products, brands, sales areas, and channels, identifying areas for improvement and growth.
- **Strategic Recommendations**: Translate market intelligence findings into actionable insights and strategic recommendations to support the development of marketing strategies, product innovations, and go-to-market plans.
- **Collaborator Management**: Build strong working relationships with regional and global teams, marketing, sales, and leadership to ensure market intelligence insights are effectively communicated and coordinated into decision-making processes.
- **Data Management**: Ensure the timely and accurate collection, analysis, and reporting of market data, using appropriate tools and systems to provide actionable insights.
- **Team Leadership**: Lead a team of market intelligence analysts, providing guidance, mentoring, and development opportunities to enhance their skills and capabilities.
- **Education**: Bachelor's degree in Data Science, Business, Marketing, Economics, or a related field.
- **Experience**: Validated experience of 5 years in market research, market or business intelligence, or related roles ideally within the alcoholic beverages industry or consumer goods sector.
- **Skills**: Highly numerical with experience in automation of large data sets (e.g. Micro-strategy, Power BI), very strong analytical skills with experience in data analysis, interpretation and forecasting/modelling (statistical forecasting experience with software like RCommander, Microsoft R Open, Jupyter), consistent track record to derive actionable insights from sophisticated data sets, excellent communication and presentation skills to efficiently convey findings and recommendations to partners at all levels.
- **Language**: Proficiency in English, speaking one of the following languages: Spanish, Italian, Portuguese, Greek or French is a plus.
