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Inbound Marketing Manager
hace 2 meses
About the Role:
As an Inbound Marketing Manager at Brainboxgroup, you will be responsible for driving the organic growth of our client in Spain. You will own the inbound media strategy, which is the primary acquisition channel for our client. Spain is the first market for our client, and you will have the potential to lead the entire inbound strategy.
Key Responsibilities:
- Take ownership and drive Spain's organic inbound strategy and implementation to drive massive growth in website traffic, lead acquisition, and revenue.
- Develop and implement SEO actions and strategy, including website technical analysis, performance, and audit, as well as content strategy and optimization.
- Identify new organic revenue opportunities outside of existing business lines to grow the active user base.
- Define and execute content promotion tactics on social media and other channels to attract a high volume of visitors.
- Manage campaign ROIs and brand KPIs while overseeing the media budget and resource allocation.
- Manage the Spanish inbound marketing team (6 people) and external suppliers, including PR agencies, link-building agencies, copywriters, and brand ambassadors.
- Set clear targets and ensure the Spanish inbound marketing team is constantly pushing themselves to grow on a hard- and soft-skill level.
- Work alongside the Sales, Product, Performance, and Marketing Ops teams to ensure market goals are met.
Requirements:
- You are a native Spanish speaker and fluent in English.
- Previous working experience as an Inbound Marketing Manager, Demand Generation Manager, or similar role for at least 5 years in a growing company.
- Strong track record of achievement, demonstrated through greater responsibility, overachievement on KPIs, and fast-track promotions.
- CRM and customer journey management, including funnel optimization, nurturing, scoring, etc.
- Drive, tenacity, and results-oriented. You're hard-working, motivated to make a big impact, and you persevere until the job is done.
- Initiative and growth mindset. You often come up with ingenious ways to reach your goals and are constantly analyzing the market to implement new ideas and opportunities.
- Strong bias for action and the ability to foster a competitive, results-driven mentality in your team.
- Analytical rigor. You know how to quantitatively analyze and optimize inbound marketing programs and growth initiatives.