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Performance Marketing Strategist

hace 2 meses

Barcelona, Barcelona, España Opera Software A tiempo completo
About the Role

We are seeking a highly skilled Performance Marketing Strategist to join our team at Opera Software. As a key member of our mobile performance marketing team, you will be responsible for developing and executing innovative marketing campaigns that drive user growth and engagement.

Key Responsibilities
  • Campaign Development: Design and implement user acquisition campaigns across various channels, including Google Ads, Apple Search Ads, Facebook Ads, and TikTok Ads.
  • Performance Analysis: Analyze and report campaign performance regularly, identifying areas for improvement and optimizing towards performance KPIs.
  • Creative Concept Development: Ideate new concepts and run AB tests to identify opportunities for scaling user growth through online channels.
  • Ad Content Creation: Develop high-quality ad content tailored to each market and aligned with brand guidelines.
  • Ad Spend Management: Monitor and manage ad spend to ensure efficient allocation within set budgets.
  • Creative Brief Elaboration: Collaborate with the creative team to ensure all creative assets are up-to-date and refreshed regularly.
  • Cross-Functional Collaboration: Work closely with marketing and product teams to coordinate campaigns and promote feature updates.
  • Industry Trend Monitoring: Stay informed about industry trends, platform updates, and best practices in performance marketing to drive innovation and results.
Requirements
  • Performance Marketing Experience: Previous experience in performance marketing or quantitative marketing roles.
  • Advertising Platform Expertise: Experience with advertising platforms (Google Ads, Facebook Ads, etc.) and measurement and analytical tools (such as Google Analytics, AppsFlyer, Looker, etc.).
  • Marketing Knowledge: Strong understanding of performance marketing, branding, and copywriting.
  • Creative Thinking: Strong creative thinking and problem-solving skills with the ability to develop out-of-the-box ad concepts that drive results.
  • International Market Understanding: Good understanding of international markets and the ability to develop marketing campaigns that appeal to users in various countries.
  • Analytical Skills: Ability to work with spreadsheets and numbers to analyze ad performance, identify trends, and create well-structured and understandable reports.
  • Time Management: Efficient time management and critical thinking skills.
  • Language Proficiency: Fluency in English is a must (able to write and speak fluently and idiomatically).
About Opera Software

Opera Software is a leading web innovator that has been at the forefront of internet technology for over 25 years. With a rapidly growing base of hundreds of millions of monthly active users, Opera is dedicated to delivering exceptional online experiences. Our comprehensive suite of products and services is designed to meet the diverse needs and preferences of our growing user base.

We are committed to innovation and exceptional user experiences, and we are seeking a talented Performance Marketing Strategist to join our team and help drive our continued success.