Senior Manager, Performance Marketing Strategist
hace 4 días
About the Role
Scopely is seeking a seasoned Senior Manager, Performance Marketing Strategist to drive user growth and efficiency across various digital marketing channels. As a key member of our User Acquisition team, you will play a critical role in shaping our mobile advertising ecosystem.
Key Responsibilities
- Develop and execute mobile marketing strategies to drive player growth and profitability.
- Manage significant performance marketing budgets across multiple channels, including Meta, Google, TikTok, and Ad Networks.
- Strategize, implement, and optimize mobile campaigns on every critical mobile platform.
- Locate, negotiate, and develop creative and innovative solutions for user acquisition.
- Grow and handle marketing partnerships for UA efforts across the globe.
- Design and implement A/B & multivariate testing and present results to related teams.
- Contribute winning ad creative ideas and run creative testing, working closely with Marketing to complete breakthrough creative strategies to attract new users.
- Work cross-functionally with product, ad monetization, data, and creative teams to grow the portfolio and business through full-view lifecycle marketing.
Requirements
- At least 4 years of marketing experience, with a minimum of 3 years passionate for media buying, user acquisition, or performance marketing, preferably in the mobile app space.
- Strong proficiency with MMPs (e.g., Adjust, AppsFlyer) and performance marketing channels (e.g., Facebook Ads, Google Ads).
- People management experience is a huge plus.
About Scopely
Scopely is a global team of game lovers who are developing, publishing, and innovating the mobile games industry, connecting millions of people around the world daily. We care deeply about what we do and want to inspire play every day.
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