Senior Manager, Performance Marketing Strategist

hace 1 semana


Barcelona, Barcelona, España Scopely A tiempo completo
Job Description

Scopely is seeking a seasoned marketing professional to lead our User Acquisition team in Barcelona. As a key member of our global team, you will be responsible for driving player growth and efficiency across various digital marketing channels.

The ideal candidate will have a strong quantitative foundation, a passion for pioneering mobile growth strategies, and a deep understanding of the mobile advertising landscape. You will work closely with our product, ad monetization, data, and creative teams to grow the portfolio and business through full-view lifecycle marketing.

Key Responsibilities:

  • Develop and implement mobile campaigns on every critical mobile platform, including Meta, Google, TikTok, Ad Networks, DSPs, CTV, and Influencer marketing.
  • Locate, negotiate, and develop creative and innovative solutions for user acquisition.
  • Grow and handle marketing partnerships for UA efforts across the globe.
  • Design and implement A/B & multivariate testing and present results to related teams.
  • Contribute winning ad creative ideas and run creative testing, working closely with Marketing to complete breakthrough creative strategies to attract new users.

Requirements:

  • At least 4 years of marketing experience, with a minimum of 3 years passionate for media buying, user acquisition, or performance marketing, preferably in the mobile app space.
  • Strong proficiency with MMPs (e.g., Adjust, AppsFlyer) and performance marketing channels (e.g., Facebook Ads, Google Ads).
  • People management experience is a huge plus.

What We're Looking For

A motivated and experienced marketing professional who is passionate about pioneering mobile growth strategies and driving player growth and efficiency.



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