Senior Manager, Performance Marketing Strategist
hace 1 semana
Scopely is seeking a seasoned marketing professional to lead our User Acquisition team in Barcelona. As a key member of our global team, you will be responsible for driving player growth and efficiency across various digital marketing channels.
The ideal candidate will have a strong quantitative foundation, a passion for pioneering mobile growth strategies, and a deep understanding of the mobile advertising landscape. You will work closely with our product, ad monetization, data, and creative teams to grow the portfolio and business through full-view lifecycle marketing.
Key Responsibilities:
- Develop and implement mobile campaigns on every critical mobile platform, including Meta, Google, TikTok, Ad Networks, DSPs, CTV, and Influencer marketing.
- Locate, negotiate, and develop creative and innovative solutions for user acquisition.
- Grow and handle marketing partnerships for UA efforts across the globe.
- Design and implement A/B & multivariate testing and present results to related teams.
- Contribute winning ad creative ideas and run creative testing, working closely with Marketing to complete breakthrough creative strategies to attract new users.
Requirements:
- At least 4 years of marketing experience, with a minimum of 3 years passionate for media buying, user acquisition, or performance marketing, preferably in the mobile app space.
- Strong proficiency with MMPs (e.g., Adjust, AppsFlyer) and performance marketing channels (e.g., Facebook Ads, Google Ads).
- People management experience is a huge plus.
What We're Looking For
A motivated and experienced marketing professional who is passionate about pioneering mobile growth strategies and driving player growth and efficiency.
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