Senior Marketing Manager, Performance Marketing Expert
hace 1 mes
Scopely is seeking a seasoned marketing professional to lead our User Acquisition team in Barcelona. As a Senior Marketing Manager, you will be responsible for driving player growth and efficiency across various digital marketing channels.
The ideal candidate will have a strong quantitative foundation, excellent analytical and creative skills, and a proven track record in performance marketing. You will work closely with our product, ad monetization, data, and creative teams to grow the portfolio and business through full-view lifecycle marketing.
Key responsibilities include:
- Developing and executing mobile campaigns on critical platforms, including Meta, Google, TikTok, Ad Networks, DSPs, CTV, and Influencer marketing
- Locating, negotiating, and developing creative and innovative solutions for user acquisition
- Managing significant performance marketing budgets across multiple channels to improve games' growth and profitability
- Designing and implementing A/B & multivariate testing and presenting results to related teams
- Contributing winning ad creative ideas and running creative testing, working closely with Marketing to complete breakthrough creative strategies to attract new users
Requirements:
- At least 4 years of marketing experience, with a minimum of 3 years passionate for media buying, user acquisition, or performance marketing, preferably in the mobile app space
- Strong proficiency with MMPs (e.g., Adjust, AppsFlyer) and performance marketing channels (e.g., Facebook Ads, Google Ads)
- People management experience is a huge plus
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