Senior Marketing Operations Manager

hace 4 semanas


Barcelona, Barcelona, España Veeva Systems A tiempo completo
Job Title: Senior Marketing Operations Manager

We are seeking a highly skilled Senior Marketing Operations Manager to join our talented EU Marketing team at Veeva Systems. This role is ideal for a strategic leader who can drive marketing automation and campaign performance across the region.

Key Responsibilities:
  • Develop and execute marketing automation strategies to optimize campaign performance and improve data-driven insights.
  • Partner with regional marketing leaders to translate marketing data into actionable insights and drive continuous performance improvements.
  • Establish a semi-annual marketing automation trend and best practices communication to optimize channel outreach, program conversions, and overall target database engagement.
  • Be regarded as the in-house expert consultant for our EU team to create optimized campaign journeys, enhanced nurture programs, and persona-focused segmentation.
  • Develop a library of training content for marketing automation topics such as persona-based data segmentation, Pardot engagement studio best practices, and email testing.
  • Deliver quarterly campaign performance metrics and provide proactive recommendations for maximizing account engagement, opportunity creation, campaign influence, and marketing spend optimization.
Requirements:
  • 5+ years of experience in a fast-growth B2B enterprise software (SaaS) or high-tech life science company supporting ABM campaign deployment and optimization with a strong understanding of key marketing concepts including campaign planning, execution, testing, and metrics.
  • Demonstrates a strong ability to think through marketing operations strategies with the team and enable them to execute with speed.
  • CRM and Marketo (or equivalent) proven working knowledge/certification required.
  • Possesses proven data manipulation and analytical capabilities designed to translate raw marketing data into performance improvement insights, and can communicate related recommendations through storytelling that drives impactful and measurable change.
  • Critical thinking, attention to detail, and problem-solving skills required.
  • Hands-on, strong team player with a positive attitude and excellent oral and written English communication skills.
Perks & Benefits:
  • The chance to work with a genuine market leader.
  • Opportunities for progression - the sky is the limit.
  • Incredible support from the wider team, and a best-in-class tech stack to help you be successful in your role.
  • Work anywhere policy - Yes, you can utilize our office spaces, or work remotely when you need to.


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