Performance Marketing Strategist
hace 1 semana
We are seeking a highly skilled Performance Marketing Specialist to join our team at Opera Software. As a key member of our Mobile Performance Marketing team, you will be responsible for driving the success of our user acquisition campaigns across various channels.
Key Responsibilities- Build and manage user acquisition campaigns across Google Ads, Apple Search Ads, Facebook, and TikTok Ads.
- Analyze and report campaign performance regularly, optimizing towards performance KPIs.
- Ideate new concepts and run AB tests to identify opportunities for scaling user growth through online channels.
- Create high-quality ad content tailored to each market and in-line with brand guidelines.
- Monitor and manage ad spend to ensure campaign spend is allocated efficiently within set budgets.
- Collaborate with the creative team and elaborate on creative briefs to ensure all creative assets are up-to-date and refreshed regularly.
- Work closely with various marketing and product teams for coordinated campaigns and promoting feature updates.
- Stay informed about industry trends, platform updates, and best practices in performance marketing to drive innovation and results.
- Previous experience in Performance marketing or quantitative marketing roles.
- Experience with Advertising platforms (Google Ads, Facebook Ads, etc.) and measurement and analytical tools (such as Google Analytics, AppsFlyer, Looker, etc.).
- Strong understanding of performance marketing, branding, and copywriting.
- Strong creative thinking and problem-solving skills with the ability to develop out-of-the-box ad concepts that drive results.
- Good understanding of international markets.
- Ability to work with spreadsheets/numbers to analyze ad performance, identify trends, and create well-structured and understandable reports.
- Efficient time management and critical thinking skills.
- Fluency in English is a must (able to write and speak fluently and idiomatically).
Opera Software is a leading web innovator that has been at the forefront of internet technology for over 25 years. With a rapidly growing base of hundreds of millions of monthly active users, Opera is dedicated to delivering exceptional online experiences. Our comprehensive suite of products is designed to meet the diverse needs and preferences of our growing user base.
What We Offer- Huge scale - small, independent teams.
- Cooperation with hard-working, experienced people will help you introduce ideas and continuously improve your work.
- Diversity and Inclusion: At Opera, diversity and inclusion are central to our values. We recognize that being diverse and inclusive makes us stronger as a business.
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