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Brand Manager Ice Creams
hace 2 meses
Reconocida Empresa is a family-owned business with a truly global and forward-thinking outlook and iconic brands. Our company is committed to building a diverse and inclusive culture in which all employees feel welcome, valued and have equal opportunities. We are convinced of the talent of all our employees and empower them to achieve personal and professional success, enabling them to develop their careers at our company.
About the PositionWe are looking for a Senior Brand Manager to join our Ice Creams Marketing Team. The person will be responsible for the day-to-day management of a selection of our exquisite brands within the Ice Cream Category, reporting directly to the Country Marketing Manager Ice Cream Iberica. The position has a high degree of exposure within the company and requires a senior profile both in terms of experience and professional.
Main Responsibilities- Strategy: Work side by side with the marketing manager to formulate the marketing strategy of the category for Spain and Portugal. Explore and quantify business opportunities built on insights obtained from consumer market research.
- Catalogue Management: Based on the Marketing Strategy, will be responsible to manage SKU catalogue of the brands under its scope. This includes everything from business planning (volume estimation, price promo strategy), until completing the administrative process and monitoring operational planning.
- Marketing Communication: Lead the development of the brand media plan and its creative executions. In charge of agencies strategic alliances. Being the chief guardian over our brands image across all ATL BTL media channels (TV, digital, events, in-store, etc).
- Bachelor in Administration Business, Economy, etc.
- +5 years experience in a similar position in FMCG companies.
- Deep knowledge of Spanish and Portuguese market is a plus.
- Someone with analytical skills, commercial mindset, strategic insight, business and results oriented.
- Great communication skills to bond, explain and communicate with colleagues both formally and informally.
- Fluent English and Spanish.
- Advanced level of MS Office.
- Familiarity with SAP is a plus.
