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Category Marketing Director
hace 2 meses
Join our team as a Category Marketing Lead and drive the growth of our key strategic global portfolios in one of our European Head Offices.
About the RoleWe are seeking an experienced Global Category Lead to lead a portfolio of categories by influencing, collaborating & coordinating a cross-functional team & senior stakeholder management.
- Develop a clear growth roadmap with a consumer-first approach, defining a product innovation, go-to-market strategy, activation platform, and more.
- Set category growth objectives (short & long term) to identify key levers of acceleration.
- Define, plan, execute, and evaluate the success of the innovation pipeline, including concept, research and development, go-to-market, success model, and KPIs.
- Drive best-in-class activation & execution toolkits (TVC, digital, POS, etc.) with the right consumer insights & touchpoints in partnership with top-tier countries.
- Actively partner with top-tier countries across Europe.
- Coach & develop a top-notch team to grow talent within the organization.
- Take full P&L ownership, including country tracking & A&P management, and drive optimisations & anticipate risks.
- Anticipate consumer trends, competition, and new regulations and how these fit into our growth strategy roadmap.
- Report, track, learn, and suggest improvements by analysing the impact on sales of marketing actions.
We are looking for a leader with:
- Leadership skills with a proven record as a strategic thinker and equally the ability to execute with excellence.
- Team development & performance management.
- Stakeholder management skills able to influence peers, leadership, exec, and local teams.
- A proven track record in generating growth through creative thinking, NPD management, and 4Ps excellence.
- A strong drive for results, can-do attitude, and performance tracking.
- Analytical skills.
- Willingness to travel: 20-30% of the time.
- Fluency in English.
- Experience analysing market data (IQVIA, Nielsen, IRI, etc.) & financials (P&L ownership).
- At least 10 years of experience in marketing, preferably in Healthcare, OTC, or FMCG.
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law.
