Crm & Loyalty Program Manager (English Speaking)

hace 1 semana

Valencia, Valencia, España Blu Selection A tiempo completo
About the Role

We are seeking a highly skilled CRM & Loyalty Program Manager to join our team at Blu Selection. As a key member of our marketing department, you will be responsible for developing and implementing our loyalty and engagement program, enhancing database quality, and managing existing client relationships.

Key Responsibilities
  • Become the main person responsible for our clients' loyalty and engagement program
  • Enhance database quality, opt-ins, and consents
  • Manage existing clients and elevate their profiles in the loyalty scheme
  • Boost engagement rates, customer profile richness, and customer lifetime value
  • Create personalized experiences using the customer data platform and marketing automation
  • Develop our internal club program to attract, grow, and retain customers
  • Coordinate and optimize campaigns with internal stakeholders
  • Work in close cooperation with the sales team and your fellow marketers
Requirements
  • Strong analytical and communication skills
  • Collaborative, with the ability to influence at all organizational levels
  • 5+ years in CRM and loyalty (CDP experience a bonus)
  • Expertise in customer journeys, data-driven marketing, and segmentation
  • Proficiency in English; knowledge of Bloomreach, HTML, and SQL is a plus
  • Fashion industry experience preferred
  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field
What We Offer
  • Work for an established fashion brand
  • Permanent Contract
  • Full-time position, Mon-Fri with the option of short Fridays and summer intensive work
  • Hybrid work model
  • Competitive salary and benefits (such as private health insurance, WFH allowance, employee shop allowance)
  • Access to learning platforms for professional development

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