Crm & Loyalty Program Manager (English Speaking)

hace 1 semana

Valencia, Valencia, España Blu Selection A tiempo completo
About the Role

We are seeking an experienced CRM Manager to join our team at Blu Selection. As a pioneer in the fashion industry, we are looking for a data-driven candidate who is passionate about enhancing the customer experience.

Key Responsibilities
  • Become the main person responsible for our clients' loyalty and engagement program.
  • Enhance database quality, opt-ins, and consents.
  • Manage existing clients and elevate their profiles in the loyalty scheme.
  • Boost engagement rates, customer profile richness, and customer lifetime value.
  • Create personalized experiences using the customer data platform and marketing automation.
  • Develop internal club programs to attract, grow, and retain customers.
  • Coordinate and optimize campaigns with internal stakeholders.
  • Work in close cooperation with the sales team and fellow marketers.
Requirements
  • Strong analytical and communication skills.
  • Collaborative, with the ability to influence at all organizational levels.
  • 5+ years in CRM and loyalty (CDP experience a bonus).
  • Expertise in customer journeys, data-driven marketing, and segmentation.
  • Proficiency in English; knowledge of Bloomreach, HTML, and SQL is a plus.
  • Fashion industry experience preferred.
  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field.
What We Offer
  • Work for an established fashion brand.
  • Permanent Contract.
  • Full-time position, Mon-Fri with the option of short Fridays and summer intensive work.
  • Hybrid work model.
  • Competitive salary and benefits (such as private health insurance, WFH allowance, employee shop allowance).
  • Access to learning platforms for professional development.

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