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CRM & Loyalty Program Manager

hace 2 meses

Valencia, Valencia, España Blu Selection A tiempo completo

Job Summary

We are seeking a highly skilled CRM & Loyalty Program Manager to join our team at Blu Selection. As a key member of our marketing department, you will be responsible for developing and implementing a comprehensive customer engagement strategy that drives loyalty and retention.

Key Responsibilities

  • Develop and execute a customer engagement strategy that enhances database quality, opt-ins, and consents.
  • Manage existing client relationships and elevate their profiles in the loyalty scheme.
  • Boost engagement rates, customer profile richness, and customer lifetime value through personalized experiences.
  • Develop and implement a loyalty program that attracts, grows, and retains customers.
  • Coordinate and optimize campaigns with internal stakeholders.
  • Work closely with the sales team and fellow marketers to achieve marketing goals.

Requirements

  • 5+ years of experience in CRM and loyalty, with a strong background in data-driven marketing.
  • Expertise in customer journeys, data-driven marketing, and segmentation.
  • Strong analytical and communication skills, with the ability to influence at all organizational levels.
  • Proficiency in English, with knowledge of Bloomreach, HTML, and SQL a plus.
  • Fashion industry experience preferred.
  • Bachelor's or Master's degree in Marketing, Business Administration, or a related field.

What We Offer

  • A dynamic and innovative work environment that celebrates creativity and individuality.
  • A competitive salary and benefits package, including private health insurance and WFH allowance.
  • Access to learning platforms for professional development.
  • A hybrid work model that offers flexibility and work-life balance.