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Regional Marketing Director

hace 2 meses

Barcelona, Barcelona, España Page Executive A tiempo completo

About Our Company

Page Executive is a rapidly growing healthcare company, expanding swiftly through strategic partnerships within the sector.

Job Description

We are seeking a highly skilled Regional Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for developing and executing regional marketing strategies that drive business growth and customer engagement.

Key Responsibilities

  • Conduct market research to understand regional dynamics and customer needs.
  • Develop regional go-to-market strategies in line with global goals.
  • Define target market segments and buyer personas.
  • Plan and execute marketing campaigns with global teams.
  • Manage regional marketing budgets.
  • Adapt global content to regional preferences.
  • Work with sales teams to ensure marketing supports sales goals.
  • Align with product teams on marketing strategies.
  • Coordinate with global teams for consistent messaging.
  • Partner and Channel Marketing: Support regional partners with marketing programs.
  • Manage co-marketing initiatives with partners.
  • Performance Measurement and Reporting: Set and track KPIs to measure campaign success.
  • Analyze data to refine marketing strategies.
  • Report performance insights to stakeholders.
  • Customer Engagement: Implement programs to enhance customer loyalty.
  • Gather and utilize customer feedback.

Requirements

  • Bachelor's degree in Marketing, Business Administration, or related field; MBA is a plus.
  • 10+ years of marketing experience, with at least 3 in a regional or global role.
  • Strong strategic thinking and communication skills.
  • Proficiency in digital marketing and data analysis.
  • Results-driven, adaptable, and culturally aware.

Performance Metrics

  • Increase in market share and customer acquisition.
  • ROI for marketing campaigns.
  • Quality and quantity of leads.
  • Support for sales goals.
  • Customer engagement and advocacy.