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Brand Manager

hace 2 meses

Barcelona, Barcelona, España Mattel A tiempo completo
About the Role

We are seeking a highly skilled and experienced Brand Manager to join our team at Mattel. As a key member of our EMEA Regional Marketing team, you will be responsible for managing a portfolio of IP brands and franchises, including Polly Pocket, Monster High, Enchantimals, and new hot toy launches.

Key Responsibilities
  • Develop and implement strategic direction across product ranging, price architecture, and go-to-market approach to ensure effective, creative, and efficient implementation of Mattel's category strategies and plans.
  • Work closely with the world's leading storytellers within the toy category, as well as internal stakeholders across global and local marketing teams, insights, and digital marketing.
  • Collaborate with other lines of business, such as content teams, consumer products, publishing, to run the brands as a franchise.
  • Build strong PR plans with the communications team and create a strategy for adult fans in collaboration with Mattel Creation.
  • Support the creation of regional brand strategies for 15 markets.
  • Contribute to line creation by the Global Brand Team, providing feedback during the line creation process in collaboration with the EU3 local marketing team.
  • Provide feedback to the Global Brand Team on asset creation to address regional demand creation needs.
  • Develop marketing tactics that can be implemented in the region, working with digital partners.
  • Help define the AP Regional budget.
  • Contribute to European quotas meetings by monitoring quotas and raising opportunities or risks deviation from regional objectives.
  • Select and define the line architecture, define pricing and volumes for segment responsibility to deliver against defined objectives.
  • Support markets by delivering brand expertise, driving actionable business insights, removing barriers to execution, and expediting work with the Global Brand Team and other global stakeholders.
Requirements
  • Degree in Marketing, Sales, Business Administration (Bachelor/Master/Diploma) or equivalent qualification.
  • Experience operating in a Brand Manager role.
  • Commercial/marketing experience within Brand Marketing in Toys, FMCG, or Licensed consumer goods.
  • A track record in coordination and delivery.
  • Solid financial acumen – must be comfortable with forecasting.
  • Result-oriented, winning mentality, competitive, strong will to succeed.
  • Strategic thinking ability and executional skills.
  • The ability to design action plans that can be easily applied.
  • Proactive problem solver with a creative and analytical mindset.
  • Can build and maintain strong and collaborative relationships.
  • Ability to work on a variety of projects (multi-tasking) with aggressive deadlines.
  • Can influence and communicate effectively at all levels of seniority (up to VP).
  • Enjoys working in a fast-paced environment.
  • Possess a tenacious attitude with a bias for action.
  • Competitive (winning) spirit.
  • Flexibility for occasional EMEA travel (1-2 days quarterly).
  • Fluency in English + European language advantageous but not mandatory.
  • Multicultural mindset respectful.