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Ecommerce Key Account Manager
hace 2 meses
This is a unique opportunity to join Red Bull as an Ecommerce Manager, where you will be responsible for developing and executing the company's ecommerce strategy across various channels, including Pure Play, Bricks 'N Clicks, and Online B2b accounts.
Key Responsibilities- Develop and execute annual ecommerce business plans that deliver Red Bull and customer objectives for Pure Play and Delivery customers.
- Partner with Red Bull Key Account teams to influence ecommerce priorities across Bricks 'N Clicks and EB2B customers.
- Manage the promotional and pricing calendar, driving onsite visibility, volume planning, and trade spend.
- Activate insights to drive actions that achieve customers and Red Bull business objectives, and execute Red Bull's marketing mix to reach new users and differentiate against the competition.
- Establish Red Bull as a category-leader in the channel by leading initiatives that identify and close performance gaps.
- Develop category and shopper insights for ecommerce beverage and energy drink categories, identifying and sharing best practices to reach new online shoppers and bring to life the Red Bull brand across online platforms.
- Conduct quarterly business reviews to measure progress against sales and financial targets, and drive post-campaigns analysis to evaluate effectiveness and optimize investment.
- 5 years of experience working with global brands (FMCG/grocery industry preferred) or leading Pureplayers/Bricks 'N Clicks/Marketplaces across sales, marketing, and insight functions.
- eCommerce knowledge is a must, ideally with account management/online category management experience.
- Strong strategic thinking with a hands-on mentality, pragmatic in developing things from scratch, and a passion to drive the initiative to the next level.
- Strong analytical skills and experience using internal and external data sources.
- Strong planning, prioritization, and project management competencies.
- Experience working with Digital Advertising Agencies.
- Exceptional communication skills, including presenting and collaboration abilities, and strong negotiation skills and ability to influence a multitude of external and internal stakeholders.
The description of this job offer is intended to collect the information necessary to identify, in a general and non-exhaustive manner, the general characteristics of the position, with the aim of allowing those who wish to apply and participate in the selection process to do so with full legal guarantees.
