SEM Marketing Specialist

hace 2 semanas

Barcelona, Barcelona, España Preply A tiempo completo

About the Role:

We are seeking a highly skilled SEM Marketing Specialist to join our team at Preply. As a SEM Marketing Specialist, you will play a crucial role in optimizing and managing our search engine marketing initiatives.

Key Responsibilities:

  • Develop and execute short and long-term campaign expansion strategies to increase traffic, leads, and subscriptions.
  • Measure, optimize, and report on campaign performance from a return on investment (ROI) and customer lifetime value perspective.
  • Continually improve campaign performance by building and running tests, measuring results, learning, and iterating based on test outcomes.
  • Use creative and out-of-the-box thinking to come up with innovative and effective approaches to SEM marketing.
  • Ensure Preply is among the first advertisers to test out new tools, ad formats, or audience targeting opportunities.
  • Develop a deep understanding of our target audience and use that understanding to build campaigns with on-brand messaging that resonates with the target audience.
  • Measure and optimize our paid marketing using different Looker dashboards, Google Analytics, and other tools for SEM reporting and optimizing.
  • Collaborate with cross-functional teams (e.g., data, marketing, design, technical) to enable effective campaign execution, reporting, landing page development, and A/B testing.

Requirements:

  • Technical understanding of marketing tracking solutions, analytics, SEM advertising platforms, and attribution models.
  • Data-focused mindset with a passion for numbers, analytics, and ROI conversations.
  • Customer insight and understanding of target customers, with the ability to develop effective campaigns based on that insight.
  • Test and learn approach to marketing, with a demonstrable ability to create test hypotheses, execute tests, and measure test outcomes.
  • Creative approach to marketing and out-of-the-box thinking, with the ability to come up with innovative approaches to getting the best performance from SEM marketing platforms.
  • Ability to leverage data from different sources and translate it into actionable insights to help optimize campaigns to more effectively target and convert high-value users.
  • Able to effectively collaborate with design, data, growth, and technical teams on projects.
  • Ability to manage marketing budgets and forecast and report on results.
  • Self-starter with high motivation and drive, able to work independently with minimal supervision or as part of a team.
  • Excellent written and verbal communication abilities for coordinating across teams.
  • Experience requirements: 3+ years of experience as a SEM specialist.
  • Fluent in English.

About Preply:

Preply is a dynamic and diverse company that prioritizes collaboration, inclusion, and the success of our team over personal ambitions. We offer a generous monthly allowance for lessons, a learning and development budget, including time off for self-development, a competitive financial package with equity, leave allowance, and health insurance, access to free mental health support platforms, and a paid relocation to Barcelona with a hybrid work model.

Our Principles:

  • Care to change the world - We are passionate about our work and care deeply about its impact to be life-changing.
  • We do it for learners - For both Preply and tutors, learners are why we do what we do. Every day we focus on empowering tutors to deliver an exceptional learning experience.
  • Keep perfecting - To create an outstanding customer experience, we focus on simplicity, smoothness, and enjoyment, continually perfecting it as every detail matters.
  • Now is the time - In a fast-paced world, it matters how quickly we act. Now is the time to make great things happen.
  • Disciplined execution - What makes us disciplined is the excellence in our execution. We set clear goals, focus on what matters, and utilize our resources efficiently.
  • Dive deep - We leverage business acumen and curiosity to investigate disparities between numbers and stories, unlocking meaningful insights to guide our decisions.
  • Growth mindset - We proactively seek growth opportunities and believe today's best performance becomes tomorrow's starting point. We humbly embrace feedback and learn from setbacks.
  • Raise the bar - We raise our performance standards continuously, alongside each new hire and promotion. We build diverse and high-performing teams that can make a real difference.
  • Challenge, disagree, and commit - We value open and candid communication, even when we don't fully agree. We speak our minds, challenge when necessary, and fully commit to decisions once made.
  • One Preply - We prioritize collaboration, inclusion, and the success of our team over personal ambitions. Together, we support and celebrate each other's progress.

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