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Brand Manager for Ice Creams
hace 2 meses
About the Company: Reconocida Empresa is a family-owned business with a truly global and forward-thinking outlook and iconic brands. Our love for our brands continues to grow as does our international reach. Represented in more than 50 countries and with products sold in more than 170, the company enchants many generations all over the planet. What is the secret of our worldwide success? 38,767 dedicated employees who celebrate both care and quality to build a business, careers and brands we're proud of.
Diversity and Inclusion: Reconocida Empresa is committed to building a diverse and inclusive culture in which all employees feel welcome, valued and have equal opportunities. We are convinced of the talent of all our employees. By nurturing the curiosity and natural abilities of our employees, we empower them, generation after generation, to achieve personal and professional success, enabling them to develop their careers at Reconocida Empresa. The diversity of our talents is what makes our work environment multicultural, innovative and highly rewarding.
About the Position: We are looking for a Brand Manager to join our Ice Creams Marketing Team. The person will be responsible for the day-to-day management of a selection of our exquisite brands within the Ice Cream Category, reporting directly to the Country Marketing Manager Ice Cream Iberica. The position has a high degree of exposure within the company and requires a senior profile both in terms of experience and professionalism.
Main Responsibilities:
- Strategy: Work side by side with the marketing manager to formulate the marketing strategy of the category for Spain and Portugal. Explore and quantify business opportunities built on insights obtained from consumer & market research.
- Catalogue Management: Based on the Marketing Strategy, manage SKU catalogue of the brands under its scope. This includes everything from business planning (volume estimation, price & promo strategy) to completing the administrative process and monitoring operational planning.
- Marketing Communication: Lead the development of the brand media plan and its creative executions. In charge of agencies' strategic alliances. Being the chief guardian over our brand's image across all ATL & BTL media channels (TV, digital, events, in-store, etc).
Requirements:
- Bachelor in Administration & Business, Economy, etc.
- +5 years experience in a similar position in FMCG companies.
- Deep knowledge of the Spanish and Portuguese market is a plus.
- Someone with analytical skills, a commercial mindset, strategic insight, business and results-oriented.
- Great communication skills to bond, explain and communicate with colleagues both formally and informally.
- Fluent in English and Spanish.
- Advanced level of MS Office.
- Familiarity with SAP is a plus.
