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Senior Marketing Operations Manager

hace 2 meses

Barcelona, Barcelona, España Veeva Systems, Inc. A tiempo completo

About the Role

Veeva Systems, Inc. is seeking a highly skilled Senior Marketing Operations Manager to join our talented EU Marketing team. As a key member of our team, you will be responsible for leading the development and execution of marketing operations strategies that drive business growth and customer engagement.

Key Responsibilities

  • Develop and implement marketing automation strategies to optimize campaign performance and customer experience
  • Collaborate with regional marketing leaders to translate marketing data into actionable insights and drive continuous performance improvements
  • Establish a semi-annual marketing automation trend and best practices communication to optimize channel outreach, program conversions, and overall target database engagement
  • Partner with cross-functional teams to create optimized campaign journeys, enhanced nurture programs, and persona-focused segmentation
  • Deliver quarterly campaign performance metrics and provide proactive recommendations for maximizing account engagement, opportunity creation, campaign influence, and marketing spend optimization
  • Produce Veeva Summit event reporting and provide weekly and post-event analytics to both operational and executive-level audiences

Requirements

  • 5+ years of experience in a fast-growth B2B enterprise software (SaaS) or high-tech life science company supporting ABM campaign deployment and optimization
  • Strong understanding of key marketing concepts including campaign planning, execution, testing, and metrics
  • CRM and Marketo (or equivalent) proven working knowledge/certification required
  • Persona-focused database segmentation and augmentation expertise
  • Strong excel expertise
  • Ability to build relationships working in a cross-functional global environment
  • Proven data manipulation and analytical capabilities designed to translate raw marketing data into performance improvement insights
  • Critical thinking, attention to detail, and problem-solving skills required
  • Hands-on, strong team player with a positive attitude and excellent oral and written English communication skills
  • Ability to own and deliver on multiple strategic projects under aggressive timelines within a multinational matrixed team structure
  • Proven ability to excel in a dynamic environment

Perks & Benefits

  • The chance to work with a genuine market leader
  • Opportunities for progression - the sky is the limit
  • Incredible support from the wider team, and a best-in-class tech stack to help you be successful in your role
  • Work anywhere policy - Yes, you can utilize our office spaces, or work remotely when you need to
  • A wide range of perks & benefits