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Global Marketing Campaign Manager

hace 2 meses


Madrid, Madrid, España Celonis A tiempo completo
About the Role

Celonis is seeking a highly skilled Global Marketing Campaign Manager to join our team. As a key member of our Integrated Marketing team, you will be responsible for planning and executing global and regional marketing initiatives across the full buyer's journey.

Key Responsibilities
  • Global Campaign Planning and Execution: Develop and deliver integrated global marketing campaigns that support business objectives and fuel established growth KPIs, including planning, creating, testing, optimization, analysis, and reporting on results.
  • Campaign Asset Management: Manage the creation and activation of global and French campaign assets, tools, and targeted content, including infographics, ebooks, articles, blogs, videos, and other customer-facing materials to build awareness, drive demand generation, and arm the GTM teams.
  • Digital Campaign Execution: Collaborate with the digital marketing team to execute global and regional digital campaigns, including LinkedIn, email, programmatic ads, influencer marketing, etc.
  • Email Nurture Campaigns: Create and maintain global and local language email nurture campaigns in partnership with content and email marketing teams.
  • Campaign Results Analysis: Partner with marketing operations to define, report, and interpret campaign results, leveraging analytical insights to drive effective decisions and corrective action.
  • Cross-Functional Collaboration: Collaborate with cross-functional peers in field marketing, partner marketing, content, PR and communications, digital marketing, and product marketing, as well as sales and business development teams.
Requirements
  • Minimum of 5+ years of related demand generation or marketing experience; in the tech industry preferred.
  • Proven experience building and executing multi-channel marketing campaigns based on a foundation of data and analysis; optimizing reach, awareness, and nurture, and adjusting for optimization.
  • Experience working with cross-functional teams and agencies to localize campaigns.
  • Strong project management skills, including production schedules, stakeholder coordination, budgets, and agency/vendor oversight, with the ability to work on multiple projects simultaneously.
  • Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines.
  • French native level, Fluent in English.
  • Strong presentation skills and confidence in communicating with cross-functional leaders.