Content & Communication Marketing Specialist

hace 2 meses


Barcelona, España Payfit España A tiempo completo

.Do you want to help us shape what the future of work will look like and how it will best embrace our life's aspirations? If so, we may have the right role for you.Our mission is to revolutionize payroll management for small and medium-sized enterprises (SMEs). Our focus is not only on simplifying the complexities of payroll administration but also on fostering a culture of growth and collaboration among entrepreneurs and their teams.Internally, we're dedicated to fostering a vibrant, inclusive culture where every employee can thrive. We prioritize continuous learning, development, and a healthy work-life balance .Our Values & Behaviours Creating a fulfilling work environment and culture is a core mission at PayFit, and we have four core values that define our culture and a set of behaviours that translate our values into concrete actions.Care : We respect and support each other.Excellence : We are all driven by a growth mindset.Humility : We consider everyone as equal.Passion : We are the architects of PayFit's success.Job Description Are you passionate about creating compelling content that drives business growth? Do you thrive in a dynamic and innovative environment?We are seeking an experienced Content & Communication Marketing Specialist to join our team at PayFit Spain. In this role, you will be instrumental in shaping our content marketing strategy and enhancing our brand narrative to resonate with small and medium businesses in the Spanish market.About the Role:As a Content & Communication Marketing Specialist, your mission is to develop and implement a robust content marketing strategy that boosts brand awareness, generates demand, and drives revenue. Collaborating closely with our marketing team, you will create high-quality, engaging content that captures the attention of our target audience and strengthens our brand presence.Your Missions:Strategic Content Leadership: Lead the development and execution of PayFit Spain's content marketing editorial strategy to enhance brand awareness and drive conversions among small and medium businesses (PYMEs).Website Content Management: Collaborate with the global website team to create, localize, and maintain engaging content on the PayFit Spain website, optimizing it as our primary digital showroom.Campaign Execution: Design and implement local marketing campaigns, including email marketing and content nurturing strategies, to increase Marketing Qualified Leads (MQLs) and demo requests.Collaboration and Support: Work closely with the global growth team to create and localize performance marketing assets and copy, ensuring alignment with global strategies.Premium Content Development: Research, write, and update premium content such as e-books, guides, and checklists to support inbound and outbound marketing efforts.Blog and Editorial Planning: Lead the planning of blog content, mapping topics and formats that increase user engagement and top-of-funnel growth



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