Content Marketing Strategist
hace 4 semanas
We are seeking a skilled Content & Communication Marketing Specialist to join our team at PayFit Spain. In this role, you will be responsible for developing and implementing a robust content marketing strategy that boosts brand awareness, generates demand, and drives revenue.
As a Content & Communication Marketing Specialist, you will create high-quality, engaging content that captures the attention of our target audience and strengthens our brand presence. You will collaborate closely with our marketing team to lead the development and execution of PayFit Spain's content marketing editorial strategy.
Key responsibilities include:
- Developing and executing a content marketing strategy that enhances brand awareness and drives conversions among small and medium businesses (PYMEs)
- Collaborating with the global website team to create, localize, and maintain engaging content on the PayFit Spain website
- Designing and implementing local marketing campaigns, including email marketing and content nurturing strategies, to increase Marketing Qualified Leads (MQLs) and demo requests
- Working closely with the global growth team to create and localize performance marketing assets and copy, ensuring alignment with global strategies
- Researching, writing, and updating premium content such as e-books, guides, and checklists to support inbound and outbound marketing efforts
- Leading the planning of blog content, mapping topics and formats that increase user engagement and top-of-funnel growth
At PayFit Spain, we prioritize continuous learning, development, and a healthy work-life balance. We foster a vibrant, inclusive culture where every employee can thrive. If you are passionate about creating compelling content that drives business growth, we encourage you to apply for this exciting opportunity.
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