Content Marketing Strategist

hace 4 semanas

Barcelona, Barcelona, España Semrush A tiempo completo
Job Title: Content Strategist

Semrush is seeking a skilled Content Strategist to join our team. As a Content Strategist, you will be responsible for developing and executing a content marketing strategy that aligns with our company's overall brand and content strategy.

Key Responsibilities:
  • Lead the development and execution of a content marketing strategy for the Global Events Team.
  • Create and execute content strategies for individual events, including identifying topics and developing event agendas that resonate with our customer personas and align with broader brand and event goals.
  • Develop pre-event, during, and post-event campaign messaging, storytelling, and content assets that help Semrush achieve traffic, engagement, and ticket sales targets.
  • Develop efficient content development and approval processes in collaboration with campaign managers, channel owners, and executive stakeholders.
  • Guide in the development of event content and provide feedback and guidance to improve the quality of presentations and storytelling.
  • Audit existing content and analyze competitors' tactics to identify areas for improvement. Monitor key metrics and continuously optimize content based on performance.
  • Use AI tools to assist in creating, perfecting, automating, and optimizing content for various digital platforms, including landing pages, advertising assets, campaign messaging, and email content.
Requirements:
  • Proven experience in managing content and developing strategies specifically for event content marketing across multiple marketing channels, including digital, social media, email, and other platforms.
  • Strong understanding of the marketing industry: trending topics, top creators, and strategies.
  • Player/coach mentality: Ability to both develop a strategy and roll up your sleeves to implement it.
  • Experience using AI tools for content creation and optimization, including using prompt engineering to achieve consistent outputs and aid delivery speed.
  • Excellent communication (writing and editorial) skills, both written and verbal English.
  • Able to multitask and manage and deliver several projects in parallel.
  • Combination of marketing and editorial mindset with strong client-facing skills, understanding of audience needs, and value-based approach.
  • Great analytical skills and an ability to make data-driven decisions.
  • Significant SEO knowledge.
  • Quick learner with excellent problem-solving skills.
  • Empathy and curiosity.
What We Offer:
  • Hybrid work format: some days, you work from the office, and some #wfh.
  • Flexible working day start.
  • Unlimited PTO.
  • Hobby benefit.
  • Breakfast, snacks, and coffee at the office.
  • Corporate events.
  • Training, courses, conferences.
  • Gifts for employees.
About Us:

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media, and competitive research campaigns and get measurable results from online marketing.

We've been developing our product for 16 years and have been awarded G2s Top 100 Software Products, Global and US Search Awards 2021, Great Place to Work Certification, Deloitte Technology Fast 500, and many more. In March 2021, Semrush went public and started trading on the NYSE with the SEMR ticker.

10,000,000+ users in America, Europe, Asia, and Australia have already tried Semrush, and over 1,000 people around the world are working on its development. The Semrush team is constantly growing.

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, religion, creed, color, national origin, sex, pregnancy, sexual orientation, gender identity, gender expression, age, ancestry, physical or mental disability, or medical condition, including medical characteristics, genetic identity, marital status, military service, or any other classification protected by applicable local, state or federal laws. All employment decisions are based on business needs, job requirements, merit, and individual qualifications.

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