SEO Content Marketing Specialist

hace 4 días

Barcelona, Barcelona, España Edreams Odigeo A tiempo completo
About the Role

We're seeking an experienced SEO Content Marketing Specialist to join our SEO team in Barcelona. As a key member of our marketing team, you'll play a crucial role in implementing our content strategy and driving growth on organic channels.

Key Responsibilities
  • Support the definition of our content marketing strategy and roadmap, ensuring high-quality content messaging and driving growth on organic channels.
  • Execute cross-channel content marketing strategies in multiple markets and languages, producing, maintaining, reviewing, and updating content materials to meet high quality standards.
  • Collaborate with internal creative teams and external agencies to ensure creatives align with publisher requirements, driving growth through SEO and link building strategies.
  • Conduct keyword research and define a keyword universe that aligns with audience needs, business priorities, and inbound traffic goals, collaborating with other internal and external teams as needed.
  • Manage projects with external providers, from sending briefs and requests to evaluating providers and monitoring deliverables and timelines.
  • Collect KPIs and analyze the performance of different initiatives, understanding the competitive landscape and general trends in the sector.
What You'll Need to Succeed
  • Experience in planning and producing content campaigns across different platforms through creative and data-driven approaches.
  • Ability to work collaboratively with internal teams and external agencies to drive growth and achieve business objectives.
  • Strong analytical skills, with the ability to collect and analyze KPIs to inform content marketing strategies.
  • Excellent communication and project management skills, with the ability to manage multiple projects and stakeholders.

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