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.Misión:Asegurar los resultados de negocio y el posicionamiento comercial de la Marca en las cuentas/área sanitaria bajo su responsabilidad, a través del diseño e implementación de planes estratégicos dirigidos a todos los decisores e influenciadores clave de su área de actuación (cuenta/área sanitaria) de forma coordinada con la estrategia definida por Acceso al Mercado, Marketing y Médico con el fin deasegurar la accesibilidad del medicamento, cambios en la practica clínica y asegurar un rápido posicionamiento para hacer llegar nuestros productos al mayor número de pacientes posible y mejorar su calidad de vida.Responsabilidades1. Conocimiento y análisis del entorno sanitario
- Conocer y analizar toda la información del entorno a nivel CCAA /ecosistema de decisores clave en la toma de decisiones que afecta a lacuenta/área sanitaria de su responsabilidad.
- Trabajar pro activamente de forma crossfuncional para obtener insights de forma continua e identificar barreras y oportunidades a nivel de la cuenta/área sanitaria y poder tomar así decisiones dentro del Patient Journey.
- Dar continuidad al trabajo efectuado por el "Asesor CientíficoEstratégico" previo al acceso de la marca a la cuenta/área sanitaria para lograr un mayor y más rápido desarrollo de las marcas en la cuenta área sanitaria .2. Planificación
- Trabajar en tiempo la identificación de los distintos stakeholders en cada cuenta/área sanitaria (decisores, influenciadores y prescriptores) y su adecuado perfilamiento para los ejercicios de S&T.
- Coordinar el plan estratégico de negocio con el equipo crossfuncional(Acceso, Médico y Comercial) dentro del marco One KAM alineado con el plan regional de la marca.3. Acceso hospitalario y desarrollo comercial
- Responsabilizarse de todo el ciclo de producto una vez aprobadoprecio y rembolso en las cuentas/áreas sanitarias bajo su responsabilidad.
- Realizar la introducción a nivel hospitalario de los productos en lascuentas/área sanitaria no prioritarias asegurando la coordinación contodo el equipo regional de acceso y central involucrados.
- Responsabilizarse de los objetivos de venta hospitalarios y del áreasanitaria de influencia de las cuentas/áreas sanitarias bajo suresponsabilidad, así como de las desviaciones producidas, proponiendo acciones correctoras.
- Identificar oportunidades de negocio que puedan tener un impacto más allá del ámbito hospitalario así como acciones/soluciones para pacientes o clientes con el objetivo de resolver puntos críticos del Patient Journey (más allá del fármaco).
- Trabajar de forma conjunta con el RAM asegurando el alineamiento y el flujo de información para potenciar la visión global de la CCAA.4. Interacción con Profesionales Sanitarios
- Desarrollo de las interacciones con profesionales sanitarios de acuerdo al plan programado en su plan de acción y de acuerdo al marketing mix establecido para los clientes.5
