Senior Consumer Products Associate

hace 2 meses


Barcelona, España Mattel España Sa A tiempo completo

.Senior Consumer Products Associate - Softlines Categories Iberia CREATIVITY IS OUR SUPERPOWER. It's our heritage and it's also our future. Because we don't just make toys. We create innovative products and experiences that inspire fans, entertain audiences, and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day.The Team:Sitting within the EMEA Consumer Products Organisation, who are responsible for providing leadership and direction for the development and implementation of Consumer Products strategy across all Mattel Brands. This team is responsible for steering and achieving key brand, category, and fiscal objectives by identifying and collaborating with Global, Regional, Multi Territory, and Local licensees.Job DescriptionThe Opportunity:In this role you will manage the day-to-day licensing business relationships in the country covering all Softlines partners delivering all aspects of Iberia partner management. You will identify, pitch, and negotiate new business opportunities, and maintain day-to-day liaison with internal & external stakeholders. You will lead Iberia SL strategy and build relationships and programs with leading retailers.What Your Impact Will Be:LICENSEE MANAGEMENT:Manage all existing licensing deals, including master toy and licensee relationships.Deliver SL country strategy, supporting the Head of Consumer Products Iberia & Italy.Own the retail strategy for Softlines and drive these relationships with Consumer Products programs.Deliver detailed Joint Business Plans per partner that includes forecast, budget, stretch targets, retail & marketing calendars, and relevant product line plans.Conduct bi-weekly 121 meetings, arrange quarterly business reviews, bi-annual top to tops, and track financial goals through forecasting and ambitious sales targets.Deliver and ensure detailed joint marketing plans per partner that includes licensee investment aligned with Mattel Consumer Product goals.Be the internal point person for each licensee to ensure local markets are driving the strategy and goals for partners.Research, identify, and pitch new category opportunities and prospective clients.Secure new licensing deals and negotiate renewals.Attend Trade Fairs or category-specific shows.STRATEGY:Support Country Lead on key strategy for the market.Analyze the market with SWOT, Gaps, opportunities, and category priorities.Keep current with changing trends & competition.Work closely with the Product Development, Creative, and Quality & Assurance teams.Work closely with Retail Development, Digital, PR, Regional Franchise, and Local Brand teams to develop joint business plans.Implement marketing and promotional strategies in liaison with internal & external stakeholders.Gather and share category best practices from across the EMEA region



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