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.Market Intelligence Manager, Southern Europe Diageo is the world's leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value. About the rolePurpose:Ourambition is to be an outstanding SALES organization passionate about on winning with customers and consumers and become one of the top 3 CPGs at execution.To achieve our ambition, identification of clear opportunities through market insights and steering the commercial teams towards the right priorities is key.The focus of this role is to tap into all data sources available, lead those and look for new ways to drive insights, develop analyses that can fuel stronger commercial plans or adjust them to win in the market. Job Dimensions: The role reports into the Head of Business Effectiveness with a scope for the Southern Europe Market.Strong multifunctional teamwork is encouraged to deliver on objectives of the market intelligence area including areas such as: Southern Europe Sales, Customer Marketing, Marketing, Consumer Insights as well as global functions such as Global Sales, Global Consumer Insights and Digital and Technology area (D&T).There is no direct P&L responsibility, however the role is fundamental to drive find opportunities and influence plans that will drive sales growth.The role will have responsibility to develop a team of market intelligence analysts, providing guidance, mentoring, and development opportunities to enhance their skills and capabilities.The person in the role will also be responsible to handle external information providers such as Nielsen and/or IRI.Accountabilities: What you will be responsible for: Market Analysis: In collaboration with the Consumer Insight area, building on research and publicly available information, identify growth opportunities, consumer trends, competitive landscape, and potential risks in the Southern Europe Region's alcoholic beverages' market that could impact short to mid-term sales.Forecasting and Trend Identification: Develop insightful category forecasts, by taping into resources like the global tool Demand Radar, and external sources like IWSR and Euromonitor. Adjust those forecasts with new developments in the market and proactively identify trends and emerging opportunities that could impact the business.Competitor Insights: In close collaboration with Customer Marketing team and Sales supervise and assess the activities and strategies of key competitors within the region, providing regular updates and analysis to relevant collaborators
