Brand Manager

hace 4 semanas


Barcelona, España Catenon A tiempo completo

Importante Empresa de Gran Consumo busca incorporar un Brand Manager para su Departamento de Marketing en Barcelona.
Brand Manager Sales and Marketing Barcelona (Spain) Ref: VS4066 June 28, 2024 MASS COMMODITIES FUNCTIONS Responsabilidades: Colaborar en el desarrollo del plan de marketing anual para marcas estratégicas de la compañía, que incluya objetivos claros, estrategia y plan de acción.
Desarrollar estrategias de marca y activaciones para el canal OFF y ON TRADE.
Desarrollar estrategias de marca en línea con las estrategias de marca globales y monitorear la efectividad y productividad de las marcas.
Adaptación de los conceptos y estrategias de marketing internacionales al mercado nacional, incluidas todas las activaciones ATL y BTL.
Seguimiento de mercados, segmentos y productos de cara a la elaboración de análisis e informes de performance de marca.
Realizar un análisis anual para el segmento de mercado de las marcas, utilizando información interna y externa, para detectar problemas y oportunidades.
Gestionar la relación con la agencia de compra de medios, agencias creativas y digitales y evaluar las propuestas para desarrollar las marcas en España.
Gestionar proyectos en tiempo y dentro del presupuesto.
Planificar y controlar presupuestos, así como cálculos basados en proyectos y control de costes.
Cooperar con los departamentos internacionales y equipos multifuncionales en España, Trade Marketing, Ventas, Logística, para actividades que incluyen: desarrollo de exposición y promoción, lanzamiento de nuevas marcas / productos / SKUs, stock sobrantes.
Asegurar la preparación en tiempo de las presentaciones, informes trimestrales, business cases, argumentarios para toma de decisiones y de reporte, así como para mantener al Board Nacional e Internacional puntualmente informados.
Gestionar y supervisar las promociones junto con Trade Marketing (promociones al canal) y Marketing Manager/ Director de Marketing (promociones para el consumidor).
Requisitos: Formación media/superior (Diplomatura en Ciencias Empresariales, Licenciatura en ADE/Economía, Marketing Y Publicidad o similar), valorable MBA con al menos 2-3 años de experiencia en gestión de productos FMCG.
Alto dominio de inglés y español, tanto hablado como escrito.
Conocimiento de la Gran Distribución y del canal HORECA.
Experiencia en la activación de acciones (ATL y BTL).
Familiarizado con la implementación de actividad promocional en las principales cuentas nacionales de la distribución moderna.
Experiencia en gestión y análisis de datos NIELSEN/IRI.
Conocimientos de marketing digital y gestión de campañas digitales.
Dominio del paquete Office.
Disponibilidad para viajar con frecuencia a nivel nacional.
Buscamos un profesional con dotes de liderazgo y capacidad de impulsar el cambio, con excelentes habilidades de comunicación y presentación.
Perfil que destaque por su iniciativa y proactividad y con una clara orientación a cliente.
Alguien con habilidades de negociación e influencia, un solucionador de problemas, creativo y pensador estratégico que deberá aportar pasión, entusiasmo e ideas frescas al proyecto.
Así mismo que destaque por su compromiso, la preocupación por la calidad y el trabajo en equipo.
#J-18808-Ljbffr


  • Brand Manager

    hace 4 semanas


    Barcelona, Barcelona, España Mygwork A tiempo completo

    Brand ManagerAt Bayer UK Ireland, we're committed to making a difference in the lives of people and the planet. As a Brand Manager, you'll play a key role in driving our brand growth and success.About the RoleWe're seeking a talented and experienced Brand Manager to join our team. As a Brand Manager, you'll be responsible for developing and implementing...

  • Brand Manager

    hace 4 semanas


    Barcelona, Barcelona, España Mygwork A tiempo completo

    Brand ManagerAt Bayer UK Ireland, we're committed to making a difference in the lives of people and the planet. As a Brand Manager, you'll play a key role in driving our brand growth and success.About the RoleWe're seeking a talented and experienced Brand Manager to join our team. As a Brand Manager, you'll be responsible for developing and implementing...

  • Brand Manager

    hace 3 semanas


    Barcelona, Barcelona, España Mygwork A tiempo completo

    Brand Manager Job DescriptionThe Brand Manager is responsible for designing, developing, and deploying an integrated brand strategy to drive growth and market share objectives. This role involves formulating and recommending long-term brand strategies, yearly brand planning, and marketing activity sets for assigned brands, in line with global brand strategy...

  • Brand Manager

    hace 4 semanas


    Barcelona, Barcelona, España Bayer A tiempo completo

    Job Title: Brand ManagerAt Bayer, we are seeking a highly skilled Brand Manager to join our team. As a Brand Manager, you will be responsible for designing, developing, and deploying an integrated brand strategy to drive business growth.Key Responsibilities:Develop and implement brand strategies in collaboration with the Category Team Lead, aligning with...

  • Brand Manager

    hace 4 semanas


    Barcelona, Barcelona, España Bayer A tiempo completo

    Job Title: Brand ManagerAt Bayer, we are seeking a highly skilled Brand Manager to join our team. As a Brand Manager, you will be responsible for designing, developing, and deploying an integrated brand strategy to drive business growth.Key Responsibilities:Develop and implement brand strategies in collaboration with the Category Team Lead, aligning with...

  • Brand Manager

    hace 4 semanas


    Barcelona, Barcelona, España Mygwork A tiempo completo

    Brand ManagerAt Bayer UK & Ireland, we're committed to creating a diverse and inclusive work environment. As a Brand Manager, you'll play a key role in driving our brand growth and development.Key Responsibilities:Develop and implement integrated brand strategies to achieve sales, growth, and market share objectives.Collaborate with the Category Team Lead to...

  • Brand Manager

    hace 1 mes


    Barcelona, España Mygwork A tiempo completo

    .Brand Manager Barcelona Barcelona, Catalonia, ES This job is with Bayer UK & Ireland, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.Purpose:The Brand Manager is responsible for all aspects of brand growth by designing, developing, and deploying an...

  • Brand Manager

    hace 4 semanas


    Barcelona, Barcelona, España Mygwork A tiempo completo

    Brand ManagerBayer UK & Ireland, an inclusive employer and a member of myGwork, seeks a skilled Brand Manager to join their team. As a key member of the marketing team, you will be responsible for designing, developing, and deploying an integrated brand strategy to drive growth and market share objectives.Key Responsibilities:Develop and implement brand...

  • Brand Manager

    hace 4 semanas


    Barcelona, Barcelona, España Mygwork A tiempo completo

    Brand ManagerBayer UK & Ireland, an inclusive employer and a member of myGwork, seeks a skilled Brand Manager to join their team. As a key member of the marketing team, you will be responsible for designing, developing, and deploying an integrated brand strategy to drive growth and market share objectives.Key Responsibilities:Develop and implement brand...

  • Brand Manager

    hace 2 semanas


    Barcelona, Barcelona, España Deoleo A tiempo completo

    We are Deoleo, the world's largest olive oil company, seeking a highly skilled Brand Manager to lead our brand's strategic agenda and execute marketing initiatives.As a Brand Manager, you will be responsible for defining the brand's 3-year strategic plan, managing the brand's P&L, and developing innovation projects aligned with the strategic plan.Definition...

  • Brand Manager

    hace 1 mes


    Barcelona, España Mygwork A tiempo completo

    .Brand ManagerBarcelonaBarcelona, Catalonia, ES This job is with Bayer UK & Ireland, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly.Purpose:The Brand Manager is responsible for all aspects of brand growth by designing, developing, and deploying an...

  • Brand Manager

    hace 1 mes


    Barcelona, España Mygwork A tiempo completo

    Brand Manager Barcelona Barcelona, Catalonia, ES This job is with Bayer UK & Ireland, an inclusive employer and a member of myGwork – the largest global platform for the LGBTQ+ business community. Please do not contact the recruiter directly. Purpose: The Brand Manager is responsible for all aspects of brand growth by designing, developing, and deploying...

  • Brand Manager

    hace 1 mes


    Barcelona, España Mygwork A tiempo completo

    .This job is with Bayer UK & Ireland, an inclusive employer and a member of my Gwork – the largest global platform for the LGBTQ+ business community.Please do not contact the recruiter directly.[[title]] Purpose: The Brand Manager is the responsible of all aspects for the brand growth by designing, developing, and deploying an integrated brand strategy.He/...

  • Brand Strategy Manager

    hace 2 semanas


    Barcelona, Barcelona, España Mygwork A tiempo completo

    Brand Manager Role OverviewThe ideal candidate for this Brand Manager position will be responsible for the development and execution of an integrated brand strategy, focusing on the growth and optimization of assigned brands. This will involve the design, development, and deployment of brand strategies, as well as the supervision of allocated financial...

  • Brand Manager

    hace 1 mes


    Barcelona, España Adqualis A tiempo completo

    Compañía líder en productos de consumo para el cuidado personal precisa incorporar a su equipo de Marketing a un/a: BRAND MANAGER Responsabilidades:Desarrollar estrategias de marca: Diseñar y ejecutar planes de marketing anuales.Lanzar campañas de marketing: Coordinar con agencias y gestionar publicidad en puntos de venta y medios.Analizar el mercado y...

  • Brand Manager

    hace 5 meses


    Barcelona, España Dentsu Aegis Network A tiempo completo

    La persona seleccionada será responsable de la estrategia y planificación de las campañas de digitales, supervisará los procesos de compra, facturación, traficado y reporting de las campañas, así como del desarrollo de otras acciones de acuerdo a la estrategia definida junto con su Director. Job Title: Brand Manager **Job Description**: Incorporamos...

  • Brand Manager

    hace 3 semanas


    Barcelona, España Https:Www.Energyjobline.ComSitemap.Xml A tiempo completo

    The Role Are you passionate about innovation and looking for a challenging and rewarding career in marketing?If so, you might be the perfect fit for our Brand Manager position at Imperial Brands.As a Brand Manager, you will be responsible for marketing the Blu brand in Spain, developing its brand image, guidelines, product launches, and portfolio...

  • Brand Manager

    hace 3 meses


    Barcelona, España Dentsu Aegis Network A tiempo completo

    La persona seleccionada será responsable de la estrategia y planificación de las campañas de digitales, supervisará los procesos de compra, facturación, traficado y reporting de las campañas, así como del desarrollo de otras acciones de acuerdo a la estrategia definida junto con su Director.Job Title:Brand Manager**Job Description**:Incorporamos un...

  • Brand Manager

    hace 5 meses


    Barcelona, España Adevinta A tiempo completo

    We’re Adevinta, a global leader in digital marketplaces. Our household name brands, including Marktplaats in the Netherlands, mobile.de in Germany and leboncoin in France, reach hundreds of millions of people every month. We’re all about matchmaking, and our sites help people find whatever they’re looking for in their local communities - whether...

  • Brand Manager

    hace 4 semanas


    Barcelona, Barcelona, España Asinta A tiempo completo

    Job DescriptionAsinta is seeking a highly skilled Brand Manager to join our team. The successful candidate will be responsible for developing and implementing marketing strategies to drive business growth and increase brand awareness.Key Responsibilities:Develop and execute marketing plans to achieve business objectivesManage and maintain brand identity and...