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Brand Manager

hace 7 meses

Barcelona, España Adevinta A tiempo completo

We’re Adevinta, a global leader in digital marketplaces. Our household name brands, including Marktplaats in the Netherlands, mobile.de in Germany and leboncoin in France, reach hundreds of millions of people every month.

We’re all about matchmaking, and our sites help people find whatever they’re looking for in their local communities - whether it’s a car, an apartment, a sofa or a new job. Every connection made or item found makes a difference by creating a world where people share more and waste less.

Our brands are supported by global Tech Hubs in Barcelona, Amsterdam, Paris and Berlin. Their goal is to develop common global products and innovation platforms which all of our brands can use. This means using cutting edge technology to create highly scalable, customisable and secure products and components that free up development time and leverage our access to global data.

What you’ll do & Who you are

Brand Manager (Maternity Leave)

Are you different? So are we Are you passionate about digital brands? So are we If yes, youshould read on:
We are looking to add a Brand Manager to Coches.net/Motos.net marketing team

You will play a key role in Coches.net/Motos.net; being part of building the best motor marketplace in Spain. Our mission is making buying and selling vehicles a great experience for all people. The automotive market is going through extremely interesting changes with smart cars, self-driving cars and car sharing just to mention a few. This means exciting times for our marketplace forward and exciting times for you

We want to take our motor brands to the next level and we are looking for highly motivated people who can help us do that. As a Brand manager, your goals will be:
- Define motor brand strategy in line with de marketing strategy- Carry out market research in order to keep up to date with user trends, as well as trying to predict future trends- Build a strong, cohesive and consistent brand identity- Responsible for reaching the goals of TOM & brand awareness- Manage brand campaigns across off and online platforms to ensure that products and services meet customers’ expectations and to build the credibility of brands- Analysing the success of brand marketing campaigns and take decisions based on data.- Responsible for making sure that branding is consistent across our platforms (web, apps, crm, advertising and campaigns)- Responsible of optimizing brand budget in order to achieve motor site goals

This role will report to the Marketing Director and on a day to day basis this role will have a close coordination with all marketing areas (mainly as a pool of resources).

To build a strong, cohesive and consistent brand identity

What you will do- Build a strong, cohesive and consistent brand identity: create and communicate the vision, mission, essence, personality and brand purpose- Build and deploy brand positioning: control the distribution, use, recurrence and reactions of consumers with brand and product- Research & understand the market and the product, developing and evolving the target person- Supervise new and ongoing marketing and advertising activities- Lead brand representation in the company, market and stakeholders- Lead creative development and relationship with creative agencies and partners- Define, implement and manage the media plan for the brand campaigns (off & on) and analyze the success.- Collaborate with a team of people who work on product, marketing and brand initiatives- Align the company around the direction, options and tactics of the brand.What You’ll Need To Succeed
- Experience in the development and implementation of multichannel marketing, in the short and medium term, especially in digital environments and with specific digital marketing techniques.
- Brand awareness - a clear understanding of brands and the marketing mix
- An understanding of trends and an ability to respond to customers’ wishes
- Analytical skills and attention to detail. Strong focus on results
- Creativity and an ability to produce innovative and original ideas
- An ability to think strategically and come up with campaigns
- Team working skills: have worked with product development teams, preferably in digital or technological areas, with excellent collaboration and teamwork capabilities

Must-have requirements:
- Have 5+ years of marketing experience with at least 3-5 years focused on Brand- Excellent project management and organizational skills- Data driven: detail, performance and results oriented- Experience on research and general brand management experience- Strong knowledge of Adobe Analytics- Tableau (nice to have) and Datorama (nice to have)- Extremely curious to learn and highly collaborative- Fluent English

Desired qualifications and skills:
- Self-starter with an ability to initiate projects and execute from start to finish- Ability to collaborate with cross-functional teams and influence decision making across all levels of the organization- Ab