Crm Specialist

hace 1 semana

Madrid, España Goiko A tiempo completo

.En Goiko, nuestro desafío es superarnos día tras día, impulsados por la firme convicción de que todo es posible haciendo las cosas bien. Con este propósito nos hemos convertido en la marca líder en el sector de la restauración.En esta oportunidad, buscamos un/a CRM Specialist que juegue un papel clave en la creación y gestión de estrategias innovadoras para transformar y fortalecer nuestra relación con los clientes. Utilizando herramientas de CRM, tu misión será captar, fidelizar y aumentar el engagement de nuestros clientes, diseñando experiencias personalizadas que refuercen su conexión con nuestra marca y maximicen el impacto de nuestras campañas.¿Cuáles serán tus funciones principales? Gestión de campañas y flujos automatizados? Diseñar e implementar campañas personalizadas en canales como email, SMS, push, WhatsApp y más.? Crear y optimizar flujos automatizados para todas las fases del ciclo de vida del cliente: captación, conversión, retención y fidelización.? Configurar y mantener promociones y descuentos recurrentes y adhoc segmentados por tipo de cliente.? Actualizar y gestionar el catálogo de beneficios dentro del programa de fidelización.? Realizar pruebas A/B para mejorar mensajes, ofertas y flujos de comunicación.Segmentación y análisis de datos? Crear segmentos avanzados basados en comportamiento, historial de compras y datos demográficos.? Aplicar metodologías como RFM para identificar patrones de consumo y maximizar la efectividad de las estrategias.Análisis y reporting? KPIs de negocio: Seguimiento de métricas fundamentales como ingresos, recurrencia y valor de vida del cliente (CLV) para evaluar el impacto global de las estrategias.? Indicadores del programa de fidelización: Análisis del rendimiento del programa (tasa de activación, redención de beneficios, retención de miembros, etc.) para identificar oportunidades de mejora.? Performance de campañas: Evaluación del desempeño de campañas mediante métricas como tasas de apertura (OR), clics (CTR), retorno de la inversión (ROI) y otras relevantes, proponiendo optimizaciones en base a los resultados.¿Qué habilidades y experiencia necesitas para aplicar a la posición? ? Experiencia:2-3 años de experiencia en un rol similar, gestionando campañas de marketing digital y plataformas CRM.Experiencia en campañas de email marketing y flujos automatizados, incluyendo conocimiento en maquetación HTML y AMP Script.? Habilidades técnicas:Familiaridad con plataformas CRM, marketing automatizado y programas de fidelización (Klaviyo, Salesforce, Emarsys, Braze, etc.).Experiencia en creación de segmentos y análisis de datos, incluyendo patrones de consumo y comportamiento.? Habilidades personales:Perfil analítico y orientado a resultados, con atención al detalle y capacidad para resolver problemas.Proactividad, habilidad para trabajar con múltiples equipos y adaptarte a entornos dinámicos.Excelente gestión del tiempo y capacidad para priorizar tareas

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