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Your missionSchiller International University is seeking a dynamic and creative Brand Manager to oversee and execute the brand strategy for the university across all its campuses and online presence.
The Brand Manager will play a critical role in enhancing the university's brand image, increasing brand awareness, and ensuring a consistent brand message.
This position requires a strategic thinker with a passion for higher education, a deep understanding of branding principles, and the ability to lead cross-functional teams.Your profile1.
Brand Strategy Development and Implementation:Develop and implement comprehensive brand strategies that align with the university's mission, vision, and values.Conduct market research to identify brand positioning and opportunities.Monitor market trends, research consumer markets, and competitor activities to identify opportunities and key issues.2.
Brand Identity and Consistency:Ensure consistent application of the brand's visual and verbal identity across all touchpoints.Oversee the creation of brand guidelines and ensure adherence to these standards across the university.Manage the university's visual and messaging elements to maintain brand integrity.3.
Marketing and Communication Campaigns:Plan and execute multi-channel marketing campaigns to increase brand visibility and engagement.Collaborate with the marketing team to create content that communicates the university's brand effectively.Oversee the development and distribution of promotional materials, digital content, and advertisements.4.
Collaboration and Leadership:Work closely with various departments, including Admissions, Alumni Relations, and Academic Affairs, to ensure cohesive brand messaging.Lead and mentor a team of marketing professionals, providing guidance and support in brand-related activities.Coordinate with external agencies and vendors to enhance brand initiatives.5.
Digital and Social Media Presence:Manage and grow the university's online presence, including social media platforms, website, and digital campaigns.Analyze digital marketing metrics and optimize campaigns based on performance data.Ensure the university's digital presence reflects the brand's identity and engages the target audience.6.
Event Management and Public Relations:Plan and execute brand-related events, both on-campus and virtual, to enhance brand experience and engagement.Develop and maintain relationships with media, influencers, and key stakeholders.Oversee public relations efforts to manage the university's reputation and visibility.7.
Brand Performance and Reporting:Track and analyze the performance of brand initiatives and campaigns.Prepare reports on brand performance, providing insights and recommendations for improvement.Utilize analytics to measure brand equity and impact on student recruitment and retention.Regularly report brand performance metrics, campaign results, and strategic insights to the Marketing Director.Position requirementsBachelor's degree in Marketing, Business, Communications, or a related field.
Master's degree preferred.Minimum of 5 years of experience in brand management, marketing, or a related role.Strong understanding of brand strategy, marketing principles, and digital marketing.Excellent communication, interpersonal, and leadership skills.Proficiency in marketing tools and software, including social media platforms, content management systems, and analytics tools.Creative thinker with a results-oriented approach and the ability to work independently.Experience in the higher education sector is a plus.Willingness to travel to all university campuses as required.Ability to work flexible hours, including evenings and weekends, as needed.
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