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Sales Marketing Manager
hace 3 meses
Permanent- Madrid, Madrid,Spain- Publicado en 22/02/2024- Desde **MELT GROUP **estamos en búsqueda de un/a **Sales Marketing Manager** para una importante **agencia de publicidad, medios y marketing,** ubicada en **Madrid.**Como Sales Marketing Manager serás el responsable de la definición y ejecución de las campañas de captación de leads B2B con el KPI de conseguir reuniones comerciales con nuevos clientes para la agencia.Owner del CRM de la empresa con responsabilidad sobre la analítica de la actividad comercial de la agencia, la calidad de los datos y las buenas prácticas de uso de la herramienta.**Como Sales Marketing Manager tus funciones serán**:- Generación de leads: Implementar estrategias efectivas de generación de leads que se conviertan en reuniones con potenciales clientes.- Estrategia y campañas de mensajes directos LinkedIn: Desarrollar y ejecutar estrategias efectivas en LinkedIn para generar leads con propuestas de valor interesantes como paso previo a conseguir reuniones con clientes.- Prospecting: creación de segmentos objetivo de cada propuesta de valor como destinatarios de campañas desde distintas fuentes. (bases de datos, LinkedIn, internet, informes, ferias, etc.)- Análisis y optimización continua: Monitorizar el rendimiento de las campañas y realizar ajustes continuos para mejorar la ratios y alcanzar los objetivos establecidos aprendiendo de cada campaña- Estrategias ABM: Planteamiento, objetivos y ROI de acciones online o físicas seleccionando cuentas clave.- CRM: responsabilidad completa sobre el CRM de la empresa como owner definiendo procesos, garantizando la calidad de los datos, la importación de datos desde otras fuentes, la analítica con dashboard y ratios de conversión y las buenas prácticas de uso de la herramienta.**Requisitos necesarios para optar a la posición**:- Experiência de al menos 7 años en posiciones similares relacionadas con venta B2B, con responsabilidad sobre los resultados y los equipos implicados.- Formación universitaria en áreas de marketing digital y desarrollo de negocio.- Dominio de LinkedIn Sales Navigator. Experiência sólida en la utilización de LinkedIn como plataforma de prospecting y generación de leads. Conocimiento de las mejores prácticas en esta red desde el punto de vista comercial.- Habilidades analíticas fuertes para evaluar el rendimiento de las campañas y tomar decisiones basadas en datos.- Conocimiento del Ciclo/funnel de ventas B2B. Comprender el ciclo de ventas y ser capaz de alinear las campañas con los objetivos de generación de leads y conversión.- Orientación a resultados. Foco en la consecución de los objetivos marcados. Se valorará una buena trayectoria en cuanto al cumplimiento de este tipo de objetivos en empresas anteriores- Mensajes persuasivos e identificación de contenidos comerciales. Habilidad para desarrollar mensajes persuasivos y creativos que resuenen con la audiencia objetivo.- Inglés, nível Advanced (C1).**Herramientas que deberás dominar**:- Automatización campañas mensajes directos LinkedIn, Meet Alfred.- LinkedIn Sales Navigator.**¿Qué ofrecemos?**:- Trabajo híbrido, que puedes combinarlo con 3 días en casa y 2 en la oficina.- Horario flexible de entrada y salida de 1 hora, viernes con jornada reducida y horario intensivo en verano (julio y agosto).- Retribución flexible con bonificaciones en impuestos por tus gastos en transporte, restaurante, guardería, formación y seguro médico.**Si te interesa este puesto y te apetece seguir creciendo profesionalmente, envíanos tu CV. Estamos deseando conocerte****Job Overview**:- Category:- Ecommerce & Marketing- Location:- Madrid, Madrid,Spain- Fecha Publicación: 22/02/2024- Salario: 35000- ID: 24676
