Marketing Content Specialist, Global Refinish

hace 2 meses

Oviedo, España Axalta Coating Systems A tiempo completo

.Marketing Content Specialist, Global Refinish Axalta has remained at the forefront of the coatings industry by continually investing in innovative solutions. We engineer technologies that protect customers' products – whether they are battling heat, light, corrosion, abrasion, moisture, or chemicals – and add dimension and beauty with colorful finishes. We have a vast and ever-evolving portfolio of brands primed to play an important part in everything from modernizing infrastructure around the world to enabling the next generation of electric and autonomous vehicles.Axalta is looking for a creative and resourceful Marketing Content Specialist to join our Global Refinish Marketing Team at our facility in Asturias, Spain.The primary role of the Marketing Content Specialist is to research, build, distribute, and train on the tools for the Mainstream Segment that align with global key initiatives. The incumbent will develop and disseminate world-class presentations, collateral, tools, and programs to help Axalta, our customers, and partners win in the marketplace. In addition, this position may assist with customer engagement programs to help customers extract the most benefit from their partnership with Axalta.The ideal candidate will possess a deep understanding of customer segmentation in automotive refinish, with profound knowledge of Axalta's global product systems, technologies, and strategies. An understanding or ability to learn the competitive landscape to expertly communicate Axalta's value proposition is desired. The Marketing Content Specialist will work within the Global Refinish Marketing Team, and collaboratively within the organization to conceptualize and execute impactful marketing initiatives in all regions of the world. This role will also support the Commercial Transportation (Heavy Duty Truck, Aviation and Marine) segment.Primary ResponsibilitiesCollaborate with manager and internal stakeholders to develop and manage collateral, sales tools, technical documentation, and other assets to enable share gain and retention.Drive and develop presentations to convey the Mainstream value proposition with a clear and consistent voice through all stages of the selling process.Craft the implementation plan and partner with the Social Media Manager to implement internal and external programs to ensure segment communications to Customers, Partners, Employees, Investors, and the market at large are communicated as designed.Optimize use of the team's sales enablement system (Seismic) and ensure assets are posted and accessible. Develop training materials to help the team understand how to find, use, and deliver tools.Develop strong partnerships within the organization to lead and execute marketing programs.Ensure brand standards are consistently applied to all materials and communications.QualificationsAt least 5 years of experience in marketing, communications, or business in a related field

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