Behavioral Economics

hace 1 mes

Madrid, España Bbvacib A tiempo completo
Behavioral Economics - Discipline Leader

Apply remote type Hybrid locations 28050, MADRID, Madrid time type Full time posted on Posted 2 Days Ago time left to apply End Date: December 10, 2024 (12 days left to apply) job requisition id JR00057952

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BBVA is a global company with more than 160 years of history that operates in more than 25 countries where we serve more than 80 million customers. We are more than 121,000 professionals working in multidisciplinary teams with profiles as diverse as financiers, legal experts, data scientists, developers, engineers and designers.

Learn more about the area:

Behavioral Economics is a global discipline focused on helping customers make better decisions. To achieve this, the behavioral economics team analyzes how cognitive biases have an influence on our habits and behaviors to design contexts that facilitate our choices.

About the job:

The candidate will be involved in the discipline as a Behavioral Economics Leader. He/she will report to the Global Head of Behavioral Economics, having to co-design the strategy, support countries and define and implement key projects for the discipline that a) are led by her/him; b) require a sophisticated understanding of BE or c) have not been explored so far.

In particular, he/she will have to:

  • Define the strategy of BE in the organization, exploring and proposing new approaches and areas of application.
  • Conceptualize, define and plan project schedules, seeking to adapt to the needs of stakeholders and existing resources.
  • Design / develop research, customer journeys, competitive and market intelligence analysis to analyze the context / problem and explore ideas.
  • Ensure the proper application of Behavioral Economics in the projects he/she leads or is involved, collaborating actively in the definition and improvement of the project from his/her field of expertise.
  • Launch pilots / experiments in coordination with the project team.
  • Define comprehensive recommendations / initiatives to explore / working lines based on knowledge and analysis carried out.
  • Know the tools and vendors necessary to perform his/her job.
  • Define and measure key metrics to understand the impact on the project results.
  • Work closely with assigned countries to help implement and scale BE locally.
  • Participate in the enrichment of the methodology thanks to his/her expertise in special projects.
  • Share findings, definition and developments in terms of Behavioral Economics with countries and other discipline members to facilitate the local implementation of the project/insights.

Requirements

The Behavioral Economics Discipline Leader should have:

  • Degree in Business Administration, Economics, Engineering, Marketing, Psychology, Sociology or Anthropology
  • Experience working in consultancy, specializing in the banking industry with focus on innovative environments
  • Proven experience in strategy, preferably with a focus on behavioral economics.
  • More than 5 years of experience applying behavioral economics.
  • Knowledge in market research, business intelligence, research and/or customer behaviour.
  • Knowledge in behavioral pricing is desirable.
  • Knowledge in launching pilots in programmes / experiments in coordination with the project team.
  • Strong critical thinking, problem solving, analytical and extremely resourceful skills: being able to define analysis and testing, measure results and make decisions. Statistical background is a plus.
  • Experience working on multi-country projects is a plus.
  • Hands-on experience in creating and executing innovative solutions and tools within large organizations.
  • Project management experience. Demonstrated capacity to work under pressure to meet specific deadlines.
  • Focus on the execution and results-oriented with a demonstrable track record of “getting things done”.
  • Ability to adapt and work in evolving environments.
  • Strong planner, with remarkable capacity for time management and prioritization, as the position demands collaboration on several initiatives and countries at the same time.
  • Cooperative and enthusiastic about working on a team.
  • Excellent communication skills. Possesses persuasive verbal and written communication skills to be able to influence both internal and external stakeholders.
  • Transformational mindset and the ability to inspire a culture of innovation.
  • Interest and aptitude to understand and improve processes, channels and products. Knowledge of Design Thinking and Agile Methodologies.
  • Fluency in English.
Role Location

Location in Madrid with willingness to travel.

Skills:

Behavioral decisional process, Behavioral economics models and theories, Behavioral journey mapping, Choice architecture, Design of Experiments (DOE), Experimental Analysis.

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