Discipline Leader for Behavioral Economics Strategy

hace 2 días


Madrid, Madrid, España Bbvacib A tiempo completo
Transformative Leadership Opportunity

At Bbvacib, we're seeking a seasoned Discipline Leader to spearhead our Behavioral Economics strategy. This pivotal role will drive business growth, foster customer-centricity, and cultivate innovation across our global operations.

About the Role

The successful candidate will be responsible for co-designing our BE strategy, supporting countries in its implementation, and defining key projects that require a deep understanding of behavioral economics principles. Key objectives include:



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